Manager, Content Planning (KOL)

This role manages content planning focused on Key Opinion Leaders (KOLs) within a media agency context. The manager will oversee influencer content strategies and coordinate with creators to align with client campaigns.

The Manager, Content Planning (KOL) develops and executes influencer marketing strategies, managing key opinion leader partnerships. This role focuses on content planning, campaign coordination, and measuring influencer impact.

This role is responsible for content planning and strategy across client campaigns. The manager develops content calendars, aligns content with media plans, and ensures cohesive messaging across channels.

Trades across multiple screens for media campaigns, focusing on programmatic buying and optimization. Manages campaign execution across digital channels to meet client KPIs.

Manages offline media investment including print, TV, and radio buying. Negotiates rates, plans campaigns, and ensures optimal reach and cost efficiency.

Negotiates media rates, manages media budgets, and optimizes investment strategies. Works closely with media vendors and internal planning teams to ensure cost-effective media buying, requiring strong negotiation and financial analysis skills.