Manager, Global Commerce Strategy

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . MANAGER, COMMERCE About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for Manager - E commerce who will: . The Manager, Commerce role will have a deep interest and appreciation for the uniqueness of retail and marketplaces and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. In this role, you will manage a team overseeing the end-to-end campaign process beginning with competitive research through to tactical optimization and performance reporting. Job Responsibilities: Manage a team of 2-5 direct reports and their career development. Interact effectively with regional teams internally (Europe, North America, Asia) and be a strong communicator. Oversee search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo Maintain excellent relationships with key account stakeholders to influence and maximize promotional opportunities. Ensure on-going campaign compliance to GroupM established guidelines and best practices. Prepare campaign performance reports on a weekly, monthly, and quarterly basis. Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience. Address technical issues with media campaign serving. Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform. Minimum Requirements: At least 4 years of experience in biddable performance media execution, with a strong preference for retail media execution. Experience managing a team of direct reports. Proficient in English. Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook. Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions. Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem. Strong drive to understand the retail landscape and latest trends in commerce media. Experience with retail bid management platforms, such as Pacvue or Skai. Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.). Ability to collaborate and work effectively with internal teams and external partners. A self-starter attitude that thrives in a fast-paced environment. Excellent project-management skills; able to coordinate projects across multiple teams and functions. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. At WPP Media, we strongly encourage you to apply if you’re interested, we'd love to know how you can positively impact our team with your experience! As an Equal Opportunities Employer, we believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, har

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Senior Executive Commerce, GOC Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Executive Commerce who will: Manage search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. and optimize client accounts to meet their established KPIs. Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo and ensure on-going campaign compliance to WPP Media established guidelines and best practices. Interact effectively with regional teams internally (Europe, North America, Asia) and be a strong communicator. Prepare campaign performance reports on a weekly, monthly, and quarterly basis, i dentify insights and optimizations utilizing historical data and competitive research and u nderstand key drivers of performance on various ecommerce platforms and marketplaces. Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform. Skills and Experience If this opportunity looks right for you, we are looking for candidates who have: Bachelor’s degree. Advanced English level (B2–C2). At least 2 years of experience in biddable performance media execution, with a strong preference for retail media execution such as: Pacvue or Skai Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.). Strong analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. For Mexico: This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. For Colombia: This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.

This Manager, Commerce role oversees retail media campaigns across search and programmatic channels, managing a team of 2-5 direct reports. Responsibilities include campaign setup, bid management, budgeting, and optimization across retailer media networks like Amazon, Walmart, and Criteo, using tools like Pacvue and Skai. The role also involves client relationship management, performance reporting, and ensuring compliance with GroupM guidelines.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Responsibilities of the role: Proven experience as an eCommerce manager or similar role, preferably in an online retail environment Experience of having worked with FMCG brands would be an advantage. Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical stakeholders is a must. Strong analytical skills and the ability to translate data into actionable insights and recommendations. Good understanding of eCommerce platforms, technologies, and digital marketing strategies In this role, your goals will be: In 3 months: Get an understanding of the client’s e-commerce business & understand stakeholder engagement. Started to build relationships with the key decision makers and strategic partners. Take a handover on complete client business – internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings. Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level. Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns – also track competition activity & cascade to relevant stakeholders. Have a broad POV on e-commerce business in India across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce. Develop & share reporting formats and SLAs – streamline data requirements (internal & external). Identify all relevant internal support teams and drive effective engagement. In six months, you would have: Work with e-commerce platform partners on campaign planning, deployment & track deliverables. Work with the e-commerce team lead on all media commerce strategy & planning discussions. Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team. Support on e-commerce focused workshops & trainings as required for internal & client teams. 100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc. In 12 months, you would have: Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client. Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics. Support in development of e-commerce media AOPs in collaboration with mainline + digital teams. Job Responsibilities: Serve as an SME for agency and client teams to help navigate the Commerce activation landscape and utilize Commerce capabilities to service solutions. Work closely with agency teams to deliver best-in-class campaign execution that accomplish client’s business objectives. Proactively identify opportunities for process improvements that can help teams work better together and with our clients. Drive incorporation of cross-platform testing and optimization strategies. Develop frameworks, case studies, trainings and other content to continuously raise the bar Own relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns. Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement acoss search and programmatic partners. Drive the adoption of Commerce for new business and existing accounts. Minimum Requirements: Bachelor's degree in marketing, advertising, or a related field. 3+ years of experience in commerce media execution. Experience managing a team of direct reports. Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook. Proven track record of success in executing commerce campaigns that achieve business objectives. Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions. Deep understanding of how different media channels work together and how ecommerce media fits within the wider ecosystem. Experience with retail bid management platforms, such as Pacvue or Skai. Experience in campaign management and optimization across multiple retail platforms (Amazon, Flipkart, Big Basket, Zepto, Blinkit, Instamart, Myntra etc.). Ability to collaborate and work effectively with internal teams and external partners. A self-starter attitude that thrives in a fast-paced environment. Excellent project-management skills; able to coordinate projects across multiple teams and functions. Detail-oriented with the ability to coordinate projects across multiple teams and functions. Excellent analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization. Strong presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of ma

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