Observed Signal · Aug 14, 2026 · Partnership · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Influencer & Creator Marketing Market: Veet, Gocomo Launch 'The Smooth Switch' Creator Campaign
Veet has launched a summer creator campaign called "The Smooth Switch" in collaboration with Berlin-based social-first agency Gocomo. The campaign addresses hair removal with a humorous and deliberately imperfect tone and aims to generate buzz through the participation of eight creators. The article notes this is the first direct collaboration between the brand and the agency and references Gocomo's work with other Reckitt-owned brands such as Durex.
A new creator-driven campaign and an agency win are relevant to influencer/creator marketing and agency market activity, but the story is a single brand campaign with limited industry-wide impact.
Wichtigste Kernpunkte & Evidenz
- Veet launched a summer creator campaign named "The Smooth Switch".
- The campaign was developed with Berlin social-first agency Gocomo.
- The campaign adopts a humorous, intentionally imperfect approach to hair removal.
- Eight creators are participating to drive buzz for the campaign.
- The collaboration is the first direct client-agency partnership between Veet and Gocomo; Gocomo also works for other Reckitt brands such as Durex.
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