Observed Signal · Jul 30, 2026 · Partnership · Source: Adweek · Impact: 1/5 · Sentiment: Positive
Agency & Consultancy Market: Stanley 1913 Names Born Social as New AOR
Stanley 1913 has appointed social media agency Born Social as its new agency of record. Born Social will operate from the U.S., handling global social production, some creative direction and community management as the brand aims to move beyond its viral 'Quencher Woman' identity and expand into new social niches and product lines such as barware and storage. Stanley’s director of social and influencer, Marissa McHugh, said the brand seeks to make diverse audiences see themselves in the brand. Born Social previously worked with Stanley 1913 in the EMEA market and will serve as a U.S. benchmark for other markets, according to the agency’s chief creative officer Paddy Smith.
A routine agency-of-record appointment affecting brand social strategy; relevant to agency roster and social creative production but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- Stanley 1913 selected Born Social as its new agency of record.
- Born Social will work from the U.S. on global social production, creative direction and community management.
- Stanley 1913 aims to move beyond its viral 'Quencher Woman' identity and highlight other product lines like barware and storage.
- Born Social had previously called Stanley 1913 a client in the EMEA market.
- Born Social’s current clients include heritage brands Guinness and Ford.
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