Observed Signal · Jul 14, 2026 · Campaign Launch · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Creative & Production Market: Skoda launches global campaign for electric Peaq
Skoda has launched a global advertising campaign, created by AMV BBDO, to promote its new electric SUV, the Peaq, scheduled to be available from autumn. The spot centers on a CGI prehistoric creature called "Ichy" (an Ichthyostega), designed and animated by Untold Studios, symbolizing exploration and comfort. Production was handled by Rogue Films with director Sam Brown. The campaign will run worldwide on TV, digital channels, social media and out-of-home, and uses the hip-hop track "Ain't Got Time to Waste" by Aim and YZ. Skoda positions the Peaq as its largest and most comfortable electric model, the fourth after the Enyaq, Elroq and Epiq.
A global brand campaign created by a major agency and distributed across TV, digital, social and OOH is relevant to media buyers, creative production and media planning but does not represent an industry-shifting technology or policy change.
Wichtigste Kernpunkte & Evidenz
- AMV BBDO created a global campaign for Skoda featuring a prehistoric character called "Ichy" (Ichthyostega).
- Skoda Peaq is a new electric SUV, described as the brand's largest and most comfortable e-model, and is due to be available from autumn.
- The Peaq is Skoda's fourth electric model following the Enyaq, Elroq and Epiq.
- The campaign will run worldwide across TV, digital, social media and out-of-home channels.
- Rogue Films (production) with director Sam Brown produced the spot and Untold Studios handled the VFX/animation; the spot uses the hip-hop song "Ain't Got Time to Waste" by Aim and YZ.
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