Observed Signal · Sep 9, 2026 · Product Launch · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
Media & Entertainment Market: RTLzwei to Launch New Exclusive Dating Format 'Maison Tabou'
RTLzwei has announced its new dating format 'Maison Tabou', which focuses on physical attraction and sexual fantasies. The show will premiere on linear TV on September 30, 2026, airing Wednesdays at 11:35 PM due to youth protection regulations. Episodes will also be available on RTL+, one week before linear broadcast. Produced by UFA Show & Factual, the format follows singles who check into a special hotel, shed their identities, and explore their sexual desires through anonymous blind dates. A character called 'Madame' orchestrates the encounters, and participants only reveal their true identities at a shared breakfast the next day. The show was previously announced at the Screenforce Festival.
A new dating show format is a minor event for the AdTech/MarTech industry, with no direct relevance to advertising technology or marketing technology. It is a content programming announcement.
Wichtigste Kernpunkte & Evidenz
- RTLzwei will premiere 'Maison Tabou' on September 30, 2026, at 11:35 PM on linear TV.
- Episodes will be available on RTL+ one week before the linear broadcast.
- The format is produced by UFA Show & Factual.
- The show features anonymous blind dates and focuses on physical attraction and sexual fantasies.
- Participants' identities are revealed at a shared breakfast the morning after the dates.
Verknüpfte Unternehmen
2 verknüpfte UnternehmenRTLZWEI
Deutscher TV-Sender und Digital-Publisher zur Monetarisierung von Zielgruppen-Reichweiten über AdTech-Integrationen, lineare Werbeinventare und Content-Rechte.
“RTLzwei has announced a new dating format 'Maison Tabou' and it will premiere on September 30, 2026....”
RTL+
German streaming service combining RTL video, live TV, sport and audio.
“Episodes will be available on RTL+ one week before linear broadcast....”
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