Observed Signal · Aug 13, 2026 · Market Research · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Public Relations Market: Roche and Ypsomed Stay Top in Swiss Reputation Ranking
Swissreputation Group and Pressrelations Schweiz analyzed nearly 90,000 reputation-relevant statements from about 4,000 Swiss online and print sources using an AI-supported method to evaluate media reputation for 40 pharma and medtech companies. The study measured presence (coverage and reach) and tonality (positive/negative reporting) and calculated a Reputation Score (0–100) for each company across six reputation dimensions. In Pharma & Biopharma, Roche ranks first (ahead of MSD, Novartis, Sandoz and AstraZeneca). In MedTech & Diagnostics, Ypsomed remains first (ahead of Medacta, Straumann Group, Alcon and Sonova). The study notes products/services, innovation and economic performance tended to improve media reputation, while workplace issues (layoffs, relocations) and ESG/legal problems harmed reputation. The article was published on 2026-08-13.
Relevant to PR, corporate communications and brand measurement practices; uses AI to quantify media reputation but has limited direct impact on core AdTech infrastructure or major platform policy.
Wichtigste Kernpunkte & Evidenz
- Swissreputation Group and Pressrelations Schweiz analyzed nearly 90,000 reputation-relevant statements from about 4,000 Swiss online and print sources using an AI-supported method.
- The study measured presence and tonality for 40 pharma and medtech companies and computed a Reputation Score between 0 and 100 across six reputation dimensions.
- In the Pharma & Biopharma category, Roche ranked first, followed by MSD, Novartis, Sandoz and AstraZeneca.
- In the MedTech & Diagnostics category, Ypsomed ranked first, followed by Medacta, Straumann Group, Alcon and Sonova.
- The study found products/services, innovation and economic performance tended to boost media reputation, while workplace issues and ESG/legal problems negatively affected reputation.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenSonova
Advertiser / Brand (Buys Ads)Globaler Marktführer für Hörlösungen, der hochentwickelte Hörgeräte, Cochlea-Implantate und audiologische Dienstleistungen über ein vertikal integriertes Ökosystem vertreibt.
“In 'MedTech and Diagnostics', Ypsomed defends first place ahead of Medacta, the Straumann Group, Alcon and Sonova....”
persoenlich.com
Das führende Schweizer B2B-Fachportal für Kommunikations- und Marketingentscheider mit einem hochpräzisen, datengestützten Werbe-, Job- und Branchennetzwerk.
Roche
Advertiser / Brand (Buys Ads)Roche bietet Pharmazeutika, Diagnostika und digitale Softwarelösungen für das globale Gesundheitswesen.
“In the 'Pharma and Biopharma' category, Roche leads the reputation ranking as in the previous year, ahead of MSD, Novartis, Sandoz and Astra...”
Galderma
Advertiser / Brand (Buys Ads)Ein weltweit führendes, reines Dermatologieunternehmen, das therapeutische Behandlungen, ästhetische Injektionen und wissenschaftlich fundierte Hautpflege anbietet.
“The most positive media images were achieved by Kuros Biosciences, Basilea, Galderma, Santhera and Sandoz....”
AbbVie
AbbVie ist ein führendes biopharmazeutisches Unternehmen, das innovative verschreibungspflichtige Medikamente entwickelt und vertreibt.
“Compared with the first edition, seven pharma companies were added while AbbVie was dropped from the sample....”
Ontology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.