Observed Signal · Jul 8, 2026 · Publication · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Agency & Consultancy Market: Panda & Pinguin, Zurich Publish Book on Forest Restoration
The storytelling agency Panda & Pinguin and Zurich Insurance Group created an English-language book honoring the reforestation work of photographer Sebastião Salgado. The publication documents a 25-year restoration on Salgado’s family land in Brazil’s Rio-Doce valley, where millions of trees were planted and wildlife returned (172 bird species, 33 mammal species). Zurich is the book’s publisher and works locally with Instituto Terra — the nonprofit founded by Sebastião and Lélia Wanick Salgado — to reforest part of the Atlantic rainforest. The book features tactile design elements (a flocked cover and a fold-out illustration) and can be viewed digitally at zurichtheforest.com. Panda & Pinguin say this is their third book project with Zurich.
Corporate/PR publication about a book produced by an agency and an insurer — limited relevance to core AdTech/MarTech infrastructure or market-moving events.
Wichtigste Kernpunkte & Evidenz
- Panda & Pinguin and Zurich Insurance Group produced an English-language book dedicated to Sebastião Salgado’s international reforestation project.
- The publication documents 25 years of restoration on Salgado’s family land in Brazil’s Rio-Doce valley, where millions of trees were planted.
- According to the article, 172 bird species and 33 mammal species have returned to the restored area.
- Zurich Insurance Group is the book’s publisher and collaborates with Instituto Terra to reforest part of the Atlantic rainforest.
- Panda & Pinguin and Zurich Insurance Group have completed three joint book projects to date.
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