AI Market: Google Flow Helps Designers with Styling and Runway Planning

Google's Envisioning Studio, with support from Google Labs, developed two specialized AI tools within Google Flow for fashion designers Jane Wade and Sergio Hudson. The tools, a Styling Suite and Runway Visualization, were used during New York Fashion Week to streamline virtual styling, set planning, and runway show preparation. These tools allow designers to combine clothing, accessories, and makeup on digital models and simulate show setups without the need for physical fittings or traditional 3D visualizations. Google Flow aims to enable users to create custom workflows using natural language, without programming skills, positioning it as a platform for specialized task automation beyond general AI assistants. The collaboration highlights how generative AI can move from experimentation to practical use in the fashion industry, focusing on visualization, planning, and variant creation.