Observed Signal · Sep 17, 2026 · Industry Trend · Source: DWDL · Impact: 2/5 · Sentiment: Neutral

Content & Production Market: German Series Increasingly Written in English

Zusammenfassung des Signals

At the Seriesly Berlin festival, British author Samuel Jefferson discussed why he wrote the scripts for the German hospital series 'Krank Berlin' in English before translating them into German. He argued that English is more playful, conversational, and theatrical than German, making it better suited for large-scale streaming dramas. The series, co-produced by Apple TV and ZDF, is one of several German productions, including 'Der Schwarm' and '1899', to use a non-German working language. Jefferson believes this approach improves international marketability. The article highlights a trend in the German TV industry towards developing high-end series in English to appeal to global audiences.

Polaris7 AgentStrategische Einordnung
Hohe Konfidenz

The article highlights a trend in German TV production towards using English to increase international appeal, which is relevant to media and entertainment but not directly an adtech or marketing event.

Wichtigste Kernpunkte & Evidenz

  • 'Krank Berlin' was initially written in English and later translated into German.
  • The series is a co-production between Apple TV and ZDF.
  • Samuel Jefferson is a British author and former nurse who created the series.
  • Other German series using English as a working language include 'Der Schwarm' and '1899'.
  • Seriesly Berlin is the international series festival where these comments were made.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: DWDLPublished: Sep 17, 2026
Original Coverage Title: Wow, ganz schön awesome, diese deutschen Serien! - DWDL.de

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