Observed Signal · Aug 18, 2026 · Policy Update · Source: Trending Topics · Impact: 4/5 · Sentiment: Positive
Platform Market: Apple Cuts EU App Store Fees, Replaces Core Technology Fee
Apple has introduced new App Store business terms for the European Union, aiming to resolve its long-running conflict with the European Commission over the Digital Markets Act (DMA). The new framework replaces the controversial Core Technology Fee with a 'Core Technology Commission' — a flat 5% commission on digital transactions in apps distributed outside the App Store — and eliminates the Initial Acquisition Fee and Store Services Fee. Standard commission rates now vary by distribution and payment route, ranging from 26% for App Store distribution with Apple's in-app purchase to 15% for external-link purchases; reduced rates apply to participation programs. The update also merges the previous dual terms into one contract covering the App Store, alternative marketplaces, and web distribution, allows Apple's payment processing and alternative payment options to coexist in the same app, and adds child-protection rules for external payment links. The new terms take effect October 1. The Commission has not yet commented.
Apple's revised EU App Store fee structure reconciles a major DMA dispute and changes the commercial conditions for all app distribution and in-app purchases in the EU, with direct impact on mobile app monetization and advertising budgets.
Wichtigste Kernpunkte & Evidenz
- Apple's new EU App Store terms take effect October 1 and unify rules for App Store, alternative marketplaces, and web distribution.
- The Core Technology Fee is replaced by a 5% Core Technology Commission on digital transactions in apps distributed outside the App Store.
- Standard commissions drop to 26% with Apple in-app purchase, 20% with alternative in-app payment, and 15% with external purchase links; reduced rates apply to qualifying programs.
- The EU Commission had fined Apple €500 million over anti-steering violations under the DMA.
- New child-protection rules restrict external payment links for Kids-category apps and require parental approval for users under 18.
Verknüpfte Unternehmen
3 verknüpfte UnternehmenDun & Bradstreet
Globale B2B-Daten- und Analyseplattform für Vertrieb, Risikoanalyse und Compliance.
“Qualified companies must meet a minimum credit rating according to Dun & Bradstreet, be listed, be owned by a listed company, have venture c...”
Apple
Globaler Technologiekonzern mit integriertem Betriebssystem-Ökosystem, proprietärer Consumer-Hardware und einem hochskalierbaren First-Party-Advertising- und Services-Netzwerk.
“Apple has just presented new business terms for app distribution in the European Union....”
Suchmaschinen-, Video-, AdTech- und Cloud-Gigant innerhalb des Alphabet-Konzerns.
“The Commission is under pressure because DMA enforcement has so far mainly produced fines, most recently €890 million against Google....”
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