Associate Vice President, Commerce, MENA

This role leads commerce strategy for the MENA region, focusing on integrating commerce capabilities into media plans and driving client growth. Responsibilities include developing commerce solutions, managing client relationships, and collaborating with cross-functional teams. Candidates should have extensive experience in commerce media, retail media, or e-commerce within an agency context.

This role leads commerce strategy and business development for WPP Media in the MENA region, driving growth and client partnerships. The Associate Vice President will oversee commerce initiatives, leveraging WPP Open's capabilities to deliver integrated solutions for clients. The role requires senior-level experience in commerce, media, or digital strategy, with a focus on driving measurable business outcomes.

This role drives the strategic vision and end-to-end management of full-funnel digital media strategies to achieve key client business outcomes including lead generation, qualified traffic, and conversions. The manager leads the media planning team in crafting data-driven proposals across programmatic, social media, search, e-commerce, DOOH, CTV, and retail media platforms, bridging high-level strategy with tactical execution. The position requires 6+ years of experience in client management and digital ad platform handling, with deep expertise in platform integrations, pixel implementation, measurement systems, and budget optimization.

This role manages a team delivering biddable retail media activations across search and programmatic channels on platforms like Amazon, Walmart, and Criteo. The manager oversees campaign setup, bid recommendations, and budgeting while maintaining client relationships and ensuring compliance with guidelines. Requires 3+ years of biddable performance media execution with retail media experience and team management.

This role provides Tier 2 platform support and incident leadership for WPP Media's integrated ecosystem, connecting technology platforms, operational workflows, and agency teams. The Senior Associate investigates root causes across interconnected systems, translates operational challenges into technical requirements, and ensures data integrity across core platforms, requiring hands-on experience with Salesforce, Jira, Confluence, SQL, Python, and Tableau.

This manager role leads data and technology consulting projects within WPP Media, focusing on delivering data-driven solutions for clients. The manager will oversee data strategy, technology implementation, and analytics initiatives, leveraging the agentic marketing platform WPP Open. Requires experience in data consulting and a strong understanding of marketing technology.

This junior consultant role focuses on advertising technology solutions within WPP Media, supporting the deployment and optimization of ad tech products. The consultant will work with the agentic marketing platform WPP Open, assisting in technical implementations and client-facing projects. Requires foundational knowledge of AdTech and a collaborative mindset.