SEO & GEO Specialist

This SEO & GEO Specialist role manages and optimizes the organic presence of a multi-business website, combining technical, analytical, and strategic skills. The specialist implements SEO and GEO initiatives, optimizes content, and identifies organic growth opportunities, while coordinating with development, content, and business teams. The role requires proven SEO experience, fluency in Portuguese and Spanish, and hands-on knowledge of tools like GA4, Google Search Console, Semrush, and Screaming Frog.

This role specializes in SEO and total search strategies, including GEO (Generative Engine Optimization) and GSO (General Search Optimization). The specialist will optimize client content for search engines and AI-driven platforms, conduct keyword research, and analyze performance. Requires expertise in SEO best practices and emerging search technologies.

This role leads the organic search strategy for a major financial services client, managing the full SEO scope including technical SEO, content, GEO (Generative Engine Optimization), and Google Business Profile optimization. The manager acts as the primary client contact, builds quarterly and annual SEO roadmaps, and oversees technical audits covering crawlability, indexation, site performance, and structured data. The role requires 4+ years of agency-side SEO experience, strong client management skills, and hands-on expertise with tools like Google Search Console, GA4, Looker Studio, SEMrush, and Screaming Frog.

This role focuses on executing SEO and Generative Engine Optimization (GEO) strategies for WPP Media clients, including technical audits, content optimization, and monitoring AI-search visibility. The specialist will apply Total Search principles across paid search, content, and social, and must have hands-on GEO/GSO experience. Responsibilities include keyword research, reporting, and collaborating with cross-functional teams to improve brand visibility in AI-generated answers.

This role independently manages the planning, implementation, and optimization of offline media campaigns across TV, Print, and Radio. The senior associate handles end-to-end campaign activities, conducts competitive analyses, and provides operational guidance to junior team members. Requires 3+ years of media planning experience and proficiency with tools like Kubik and Arianna.

This role supports data engineering and reporting functions within the APAC Analytics & Insights Delivery team, working on high-impact projects for global brands. The Executive will analyze structured/unstructured data, develop efficient SQL queries, create dashboards in Power BI or Tableau, and use Python for data cleaning and automation. The role requires 1-3 years of experience in data analysis, proficiency in SQL and visualization tools, and familiarity with cloud platforms like AWS, Azure, or GCP.

Diese Rolle als Manager Client Media verwaltet Paid-Media-Kampagnen für eine weltbekannte Luxusmarke und ist der tägliche Ansprechpartner für den Kunden. Zu den Aufgaben gehören die Entwicklung maßgeschneiderter Mediapläne für die USA, Europa und Asien, die Beschaffung von Premium-Platzierungen in Print, OOH und Digital sowie die Koordination von Creatives und Reporting. Erforderlich sind 1-4 Jahre Erfahrung in der Mediaplanung oder im Account Management sowie ausgeprägte analytische und kundenorientierte Fähigkeiten.