Marketing Effectiveness Manager (Marketing Science)

This role focuses on marketing effectiveness and marketing science, involving the measurement and analysis of marketing campaigns to optimize performance. The manager will use statistical methods and data to quantify impact and guide investment decisions.

The Marketing Effectiveness Manager (Marketing Science) focuses on measuring and optimizing marketing ROI through advanced analytics and modeling. This role involves designing experiments, building marketing mix models, and providing actionable insights to improve campaign performance.

This role focuses on marketing effectiveness, using marketing science techniques to measure campaign impact and optimize media spend. The manager will design and execute measurement frameworks and provide actionable insights.

Applies advanced analytics and statistical modeling to marketing data, delivering insights for campaign optimization. Designs experiments, builds attribution models, and supports client decision-making.

Executes programmatic media buying and optimization, managing campaigns across DSPs and ad exchanges. Requires hands-on experience with real-time bidding and performance analysis.

This role leads client investment strategies, overseeing media planning and buying for key accounts. The associate lead will coordinate with internal teams to ensure effective campaign delivery and client satisfaction. Strong leadership and client management skills are required.

This senior associate role involves direct activation and media buying, focusing on negotiating and purchasing media inventory. The senior buyer will manage campaign execution, optimize performance, and build relationships with media vendors. Extensive experience in media buying and negotiation is essential.