Demand Generation Manager

Own execution of demand generation campaigns for B2B tech clients, working closely with a Director of Demand Generation. Responsible for running the work, diagnosing issues, and delivering results with a hands-on approach.

This role plans, executes, and optimizes programmatic ABM and full-funnel demand generation campaigns for Motive's Mid-Market segment. The Demand Generation Manager will partner with sales and marketing teams, manage channel execution, and leverage AI tools, requiring 5+ years of B2B demand generation experience.

This role manages demand generation programs to drive qualified leads and pipeline growth. Responsibilities include planning and executing multi-channel campaigns, measuring performance, and optimizing conversion paths.

Lead demand generation strategy and execution for B2B tech clients, owning client relationships end-to-end. Requires deep expertise in diagnosing marketing issues, building plans, and running campaigns, with a focus on board-level communication and campaign-level execution.

This role takes full ownership of product marketing for Kayzen's AI-native Apps DSP, developing and executing strategies to promote its programmatic advertising solutions. The manager will craft compelling narratives, enable GTM teams on new releases, and leverage MarTech and AI tools for content creation and performance analysis.

This role owns the end-to-end event marketing calendar and community engagement strategy for Kayzen, a programmatic advertising platform. The manager will plan and execute industry events, sponsorships, webinars, and partner activations, working closely with Sales to drive lead follow-up and business opportunities.

Diese Senior-Individual-Contributor-Rolle konzentriert sich auf die Akquise neuer Mobile-App-Entwickler-Kunden für Kayzens DSP, hauptsächlich durch Outbound-Vertrieb. Der Sales Director übernimmt den gesamten Verkaufszyklus, baut Beziehungen in der Ad-Tech-Branche auf und arbeitet mit Marketing- und SDR-Teams zusammen.