Senior Marketing Operations Specialist

This role is responsible for building, managing, and optimizing marketing automation workflows, campaigns, and lead nurturing programs. It requires expertise in marketing automation platforms, data analysis, and CRM integration to drive marketing efficiency and conversion.

Manages marketing automation platforms to execute and optimize campaigns. Builds complex workflows, implements lead scoring, and analyzes campaign performance to drive growth.

Leads marketing automation and analytics initiatives, overseeing the use of marketing technology and data analysis to drive growth and optimize campaigns.

This role is responsible for building the attribution and tracking foundation to provide a trusted picture of marketing's influence across the customer journey. The Senior Marketing Operations Manager will lead the shift from manual campaign and event work into automation, focusing on operational efficiency and data-driven decision-making. This position is critical for scaling marketing efforts and improving ROI measurement.

This role owns the research behind a set of client accounts, executing custom quantitative studies and managing multiple projects simultaneously with minimal oversight. The Senior Research Manager builds client relationships that lead to renewals and new work, and coaches Research Managers and Associates on craft, service standards, and quality, including the effective use of AI. The role involves contributing to proposals and pitches alongside Directors and Account Executives, adding the research perspective.

This role builds the platform that engineering teams rely on, owning infrastructure as code and CI/CD pipelines to enable safe, frequent, and confident shipping of AI-powered products. The engineer brings an infrastructure perspective to architecture decisions early, improves observability, alerting, and incident response, and leads defined infrastructure projects from scoping through rollout. The role also involves keeping the AWS environment secure, reliable, and cost-efficient, and using AI tools to speed up infrastructure and automation work.

This player-coach role owns the systems, data, and processes that turn marketing into pipeline, managing a Senior Marketing Operations Specialist while staying hands-on. The Director runs HubSpot, lead routing, lifecycle reporting, paid media measurement, and global consent, and is responsible for the martech stack and budget. A key focus is shipping AI agents and automations across scoring, routing, enrichment, QA, and reporting, and owning the AI roadmap and its measured returns.