Senior Manager, Data Strategy

This hybrid regional role leads APAC data strategy workstreams, helping teams synthesize first-party and external data into actionable activation audiences and driving adoption of data tools and machine-learning frameworks. The remaining 40% focuses on executing AI market scope in Greater China, including localized training, campaign consultation, and developing market-specific AI solutions. The role requires strong data strategy fundamentals, generative AI fluency, and the ability to translate complex capabilities for media practitioners.

This Senior Manager, Data Strategy role helps media teams turn data and AI capabilities into practical improvements, with 60% focus on APAC regional data strategy and 40% on Greater China AI strategy. The role requires strong data strategy fundamentals, generative AI fluency, and experience with first-party data tools and machine-learning frameworks. Key responsibilities include synthesizing data into activation audiences, driving tool adoption, and localizing AI solutions for China and Taiwan.

This role is dedicated to the Johnson & Johnson account, focusing on developing and executing audience strategies for precision marketing across paid, owned, and earned media. Responsibilities include leveraging syndicated tools and proprietary platforms for audience insights, managing data flow into activation platforms, and designing testing frameworks. Requires 3-5 years of experience in data strategy or programmatic advertising, ideally in healthcare/pharma.

This role develops and executes audience strategies for the Johnson & Johnson account, translating human insights into actionable data for precision marketing across paid, owned, and earned media. The manager will steward data from providers into activation platforms, design testing frameworks, and monitor match rates to optimize campaign effectiveness. This position requires 3-5 years of experience in data strategy or programmatic advertising, ideally within healthcare or pharma, and strong client-facing communication skills.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.