Head of Marketing

Als Associate Director Performance Marketing (Mensch) verbinden Sie strategisches Performance-Marketing-Know-how mit Kundenberatung und Teamführung bei WPP Media in Deutschland. Sie entwickeln kanalübergreifende Lösungen, steuern anspruchsvolle Projekte und sorgen dafür, dass aus Daten und Insights wirkungsvolle Performance-Strategien entstehen. Sie sind zentrale Ansprechperson für Kunden, präsentieren Empfehlungen souverän und unterstützen bei New-Business-Projekten.

This Director of EMEA Marketing owns the marketing function across Europe, setting regional strategy and managing a high-performing team. The role involves leading integrated campaigns, localizing global strategies for key EMEA markets, and driving lead generation in partnership with regional sales teams. This position requires 12+ years of marketing experience with senior leadership responsibility and strong B2B SaaS expertise.

Develops and oversees B2B marketing strategies for clients, integrating paid, earned, and owned media. Focuses on full-funnel growth and client leadership, requiring strategic planning and cross-channel coordination.

This leadership role oversees the overall growth marketing strategy, including customer acquisition, retention, and lifecycle marketing. The director will lead a team of marketers, manage budgets, and drive scalable growth initiatives across multiple channels.

This role involves analyzing data to derive insights for marketing and business decisions. It likely includes building reports, dashboards, and supporting data-driven strategies.

This role manages social media channels, creating content and strategies to grow engagement and brand presence. It likely involves platform-specific optimization and analytics.

This role drives AI implementation and enablement across the company and for clients, focusing on training, strategy, and hands-on AI tooling. It requires a blend of technical AI knowledge and change management skills to foster adoption.