GOC | Senior Paid Search Specialist

This role manages and optimizes Google Ads campaigns for international markets as part of the Global Operations Centre. The Senior Paid Search Specialist will build SEM strategies, achieve KPIs for e-commerce and brand recognition, and run campaigns end-to-end using SA360 and Microsoft Advertising. Strong analytical skills and fluency in English are required.

This role manages and optimizes Google Ads campaigns for international markets as part of the Global Operations Centre. The Senior Paid Search Specialist will collaborate with global WPP media houses to build SEM strategies, achieve KPIs for e-commerce and brand recognition, and run campaigns from A to Z. The role requires strong analytical skills and 4+ years of experience in planning Google Ads/Search campaigns.

This senior paid social specialist role supports campaign launches and setup across Meta, TikTok, Snapchat, and Pinterest, ensuring compliance and data accuracy. The specialist produces daily reports, monitors pacing, and oversees junior team members, requiring strong analytics skills and fluency in English.

This role supports campaign launches and setup on paid social platforms like Meta, Twitter, and LinkedIn, ensuring compliance with WPP Media guidelines. The specialist monitors and reports on campaign checks, ensures data accuracy in reporting tools, and produces daily campaign reports including pacing and commentary for regional teams. Requires 1.5+ years of Meta Ads experience, strong analytical skills, and proficiency in Excel and Google Sheets.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.