Manager, Digital Ad Sales Research

The Manager of Digital Ad Sales Research provides data-driven insights and research to support digital ad sales, analyzing audience behavior and market trends. This role helps shape sales strategies and optimize campaign performance.

This role focuses on advertising sales research, providing data-driven insights to support ad sales strategies. It involves analyzing audience data, market trends, and campaign performance to inform sales pitches and optimize revenue. The analyst will likely work with industry research tools and collaborate with sales teams to develop compelling narratives for advertisers.

Manages advertising effectiveness research for ESPN, designing studies to measure campaign performance, brand lift, and audience engagement to optimize ad products and client outcomes.

This role focuses on content research, analyzing viewership data and audience behavior to inform content strategy and programming decisions. The analyst will evaluate performance metrics, identify trends, and provide actionable insights to optimize content offerings. Strong analytical skills and experience with media research tools are essential.

Leads the design and implementation of product data architecture, ensuring scalable and reliable data pipelines. Requires expertise in data modeling and cloud technologies.

Oversees marketing and growth analytics, leading a team to provide insights that drive business growth. Involves developing analytics strategies, managing data infrastructure, and collaborating with marketing leadership.

Coordinates ad sales planning, managing inventory, pricing, and campaign scheduling. Works with sales teams to optimize yield and ensure accurate delivery.