Offline Media Planner (OOH & Radio)

This role is a Non-TV Media Planner specializing in OOH and radio, responsible for preparing cross-platform offline media recommendations and monitoring campaign performance. The planner will collaborate with buying specialists, prepare reports and analyses (e.g., postbuy), and contribute to data strategy and cross-channel analytics. This position requires experience in offline media planning/buying, particularly OOH and radio.

This role is an Account Manager within the OOH activation team, responsible for developing OOH solutions for clients, coordinating campaign production, and conducting competitive and post-campaign analysis. The manager will build relationships with media owners, update internal databases, and use industry planning tools. This position requires 2 years of experience at Account Executive level in a media planning environment.

The Digital Planner develops tactical media plans that respond to client briefs and agency objectives, defining digital strategies, channel investment distribution, audience targeting, and KPI projections. This role coordinates with account and implementation teams, presents strategies and results, and analyzes trends and competition. The Planner requires strong understanding of the digital ecosystem and experience integrating channels like Meta, TikTok, Google Ads, and OTT into media recommendations.

This role manages programmatic media campaigns for clients, overseeing campaign setup, QA, budget allocation, optimization, and pacing. The manager supervises 1-6 junior team members, develops training materials, and collaborates with account teams and publishers to source inventory. Requires 2+ years of experience with DSPs like DV360 and TTD, and familiarity with ad servers, HTML/XML/JavaScript, and advanced Excel.

This role leads the development and support of enterprise reporting solutions and SQL Server-based platforms at WPP IT. The Senior Director manages application development, database optimization, and production support, bridging business requirements and technical execution. Requires 10-12 years of experience in .NET development, SQL Server expertise, and reporting platforms.

In dieser Rolle entwickelst du Marken-, Media- und Kommunikationsstrategien für Kunden und managst Kampagnen über Offline-Kanäle mit digitaler Integration. Du verantwortest Budgets, Kundenbeziehungen und Teamkoordination. Erforderlich sind Media-Agenturerfahrung, strategisches Medienwissen und starke Kommunikationsfähigkeiten.

This role drives day-to-day tactical planning for media campaigns, including audience research, media plan matrix management, and financial reconciliation. The Senior Associate ensures operational accuracy and collaborates with cross-functional teams. Requires 1-2+ years of media agency experience, proficiency in planning tools, and strong analytical skills.