Senior Insights Analyst (Mensch)

This role leads the design and implementation of data architecture, capability development, and activation strategies at Canadian Tire. It involves overseeing data infrastructure, ensuring data governance, and enabling data-driven decision-making across the organization. The manager will collaborate with cross-functional teams to align data initiatives with business goals.

Als Expert Lead Data Strategy (Mensch) übernimmst du eine herausgehobene Expertenrolle und hilfst Kunden, komplexe Business-, Marketing- und Media-Herausforderungen in klare, umsetzbare Datenstrategien zu übersetzen – von der Fragestellung über Use Cases und Technologie-Roadmaps bis zur Anwendung. Du berätst Senior- und C-Level-Entscheider, konzipierst Audience-First-Strategien über First-, Second- und Third-Party-Daten und etablierst Data-Kollaborationen sowie Private Data Networks. Zudem bewertest und gestaltest du den Einsatz von Data Clean Rooms, CDPs und DSPs und verbindest Kunden-Roadmaps mit globalen Lösungen wie WPP Open, Open Intelligence und InfoSum.

This role involves conducting market research interviews and analyzing data in Angola. The analyst will collect primary data, manage survey logistics, and deliver insights to support client projects.

Develop and implement data governance frameworks and AI governance policies to ensure responsible and compliant use of data and AI across Xero. Collaborate with legal, data, and engineering teams to mitigate risks and uphold ethical standards.

This role leads the day-to-day delivery of SEO, GSO, and Analytics services for key client accounts, mentoring junior talent and building trusted client relationships. The manager translates client goals into data-led strategies, manages budgets and workflows, and champions innovation in emerging trends and technologies to enhance delivery.

This internship supports media operations and innovation by collecting, validating, and consolidating data, maintaining databases, and preparing reports using Excel and other tools. The intern will assist in monitoring operational processes, documenting workflows, and contributing to continuous improvement initiatives, with a focus on applying AI and technology to business activities.

This senior analytics role focuses on implementing media campaign measurement solutions, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing for leading advertisers. The associate will deliver actionable insights, collaborate with client teams, and evaluate the statistical robustness of measurement solutions, requiring strong quantitative skills and experience with SQL and cloud technologies.