Senior Associate, Media Optimization

This role focuses on optimizing media campaigns to improve performance and efficiency. The Senior Associate will analyze campaign data and implement optimization strategies across digital channels.

This role supports the Analytics Manager and Director in defining and delivering best-practice campaign reporting, analytics, and optimization solutions for WPP Media clients. The associate develops and delivers reporting and BI projects, utilizing data visualization tools like Power BI and Data Studio, and data integration technologies like SQL and Azure. The role also involves building awareness of clients' businesses and supporting junior team members.

This role manages programmatic campaigns end-to-end, including setup, QA, optimization, and reporting, while driving budget growth through exceptional performance. The Senior Associate will collaborate with AI experts and strategic client teams, troubleshoot creative and tracking issues, and develop tagging strategies. Requires 1+ years of experience on biddable platforms, knowledge of ad servers, and proficiency in HTML, XML, and JavaScript.

This role manages end-to-end programmatic campaign execution including setup, QA, optimization, and reporting for clients. The Senior Associate will work across major DSP platforms like Amazon and DV360, emerging channels (Audio, DOOH, advanced TV), and leverage proprietary AI-powered planning tools. Responsibilities include developing tagging strategies, troubleshooting creative/pixel issues, driving test-and-scale programs, and providing data-backed optimization insights to account teams.

This internship supports the digital media planning process, including campaign calendars, platform selection, and market research. The intern will assist in campaign management, performance monitoring, and report preparation, requiring a Bachelor's degree in a related field and fluency in English and Italian.

This internship supports Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaigns, including campaign creation, management, and optimization on platforms like Google Ads and Bing Ads. The intern will conduct daily performance analysis and contribute to reports, requiring a Bachelor's degree in a related field and fluency in English and Italian.

This role drives the development and commercial success of media solutions for the Hong Kong market and outbound cross-border advertisers. It involves localizing products, designing local propositions, and supporting revenue growth, requiring 4-5 years of experience in media agency or ad-tech and fluency in English, Mandarin, and Cantonese.