Digital Strategy Planning & Execution Senior Associate

This role is responsible for developing, implementing, and monitoring advertising and promotional strategies across traditional and digital channels. The focus is on optimizing campaign performance through meticulous media planning, data-driven strategy, and executing a test-and-learn agenda. Key metrics include CTR, VWA, VTR, CPC, CPA, and ROI, with a strong emphasis on budget management and client satisfaction.

This role develops and executes advertising strategies across traditional and digital channels, focusing on media planning, data-driven optimization, and test-and-learn initiatives. The senior associate tracks KPIs like CTR, VWA, VTR, CPC, CPA, and ROI, manages budgets to prevent overspend, and collaborates with clients and internal data teams to deliver campaign reports and drive client satisfaction.

This Senior Executive in Digital Planning develops and executes comprehensive digital marketing strategies to drive traffic, engagement, and brand growth across various channels. The role involves analyzing campaign performance metrics, overseeing digital marketing budgets, and liaising with external agencies to ensure seamless execution of SEO, SEM, social media, and email marketing campaigns. Requires 3-4 years of digital marketing experience, preferably in media agencies, with strong analytical skills and client interaction experience.

This role drives growth across Adevinta's marketplaces through strategic and operational initiatives, analyzing market trends, identifying growth opportunities, and executing cross-functional projects to improve user acquisition, engagement, and monetization.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.