Performance Strategy Lead

This role drives measurable business growth through best-in-class biddable and performance marketing strategies, leading a multidisciplinary team across search, paid social, and programmatic display. The Performance Strategy Lead acts as a key client contact, rebuilding client confidence in digital offerings and co-designing robust performance strategies aligned with business realities. This role owns a structured test-and-learn roadmap, defines measurement frameworks with advanced attribution models, and is accountable for performance forecasting, budget allocation, and investment strategy.

This role manages end-to-end advertising campaigns for clients, from strategy and planning to execution and optimization across all channels. The Senior Executive acts as the primary client contact, ensuring campaigns are delivered on time and within budget while driving performance through data analysis and A/B testing. Requires 1-2 years of media industry experience, strong analytical skills, and familiarity with analytics tools like Google Analytics and Adobe Analytics.

The Performance Strategy Lead drives measurable business growth through best-in-class biddable and performance marketing strategies across search, paid social, and programmatic display. This role leads a multidisciplinary team, acts as a key client contact, and rebuilds client confidence in digital offerings. The lead owns performance KPIs, test-and-learn frameworks, and advanced attribution models to link media to business outcomes.

This role owns the digital outcome end-to-end for a client portfolio, ensuring digital strategy, planning, activation, optimisation, and measurement are connected and delivered to a high standard. The Digital Lead acts as the central digital owner, translating client briefs into clear digital strategies and overseeing execution across all relevant digital channels, including paid social, search, programmatic, online video, and retail media. This is a strategic and operational leadership role requiring comfort leading senior client conversations while maintaining strong oversight of campaign execution, performance, timelines, and budgets.

This role leads the development, enhancement, and support of enterprise applications and reporting solutions built on Microsoft .NET and SQL Server. The director manages the full SDLC, optimizes database performance, and ensures reliable delivery across Development, UAT, and Production environments.

This role leads product management for WPP Media Solutions, defining product roadmaps and aligning delivery with business objectives. The director manages Product Owners, champions agile practices, and ensures engineering-ready requirements for data and AI platforms.

Leads media planning output for key clients in the UK, crafting strategic approaches and ensuring high-quality work. Manages a planning team, builds senior client relationships, and drives innovation in planning approaches and storytelling.