Data Governance Director F/H (CDI)

This data governance director role leads the development and implementation of data governance frameworks, ensuring data quality, privacy, and compliance. Responsibilities include defining policies, managing data stewardship, and collaborating with legal and IT teams.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Who Are We? WPP is the creative transformation company. We use the power of creativity to build a better future for our people, planet, clients, and communities. For more information, visit wpp.com . WPP Media is WPP’s global media collective. In a media-rich world, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com . At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we create truly exceptional experiences, both for our clients and for our internal teams. To succeed in this role, it is fundamental to embody the core values that unite WPP and WPP Media: Be Extraordinary: Fostering collective leadership that inspires truly transformational creativity. Create an Open Environment: Striking the perfect balance between employee fulfillment and client satisfaction, all built on mutual trust. Lead with Optimism: Actively driving growth and development to energize our entire organization. Missions & Responsibilities The Data Governance Director enforces global data standards, taxonomy integrity, and compliance across all luxury Maisons and markets, while ensuring data directly serves business and media performance objectives. Moving beyond purely operational data checks, this role bridges data control and strategic activation. The Director is responsible for transitioning data operations into an automated Prevention–Monitoring–Correction framework, challenging and simplifying existing processes, and leading/up-skilling the Data & Tech team to ensure data is structured, trusted, and actionable for global reporting, Optimus dashboards, and WPP Open integrations. As the Data Governance Director, you will enforce global data standards, taxonomy integrity, and compliance across all luxury Maisons and markets. You will bridge data control and strategic activation by transitioning data operations from manual checks to an automated Prevention–Monitoring–Correction framework. You will lead and elevate the Data & Tech team to guarantee clean, structured, and actionable data for global reporting, Optimus dashboards, and WPP Open integrations. 1. Data Governance & Strategy Strategic Alignment: Align data collection directly with business and media objectives, ensuring data is consistent, structured, and actionable across all activation and analytics teams. Critical Thinking & Process Simplification: Actively challenge existing processes, taxonomies, and naming conventions to eliminate complexity and propose simpler, more scalable, and effective approaches. Framework & Model Ownership: Build, own, and execute the end-to-end Prevention–Monitoring–Correction data model. Annual Taxonomy Review: Lead the yearly cycle for global taxonomy review, cleanup, and integration of new data dimensions across all Maisons. Naming Conventions: Enforce standardized naming conventions globally, including unique Campaign IDs to enable automated campaign record aggregation via Accutics or internal systems. 2. Team Leadership & Structuring Team Elevation & Upskilling: Lead, structure, and elevate the Data & Tech team, developing their understanding of the broader digital, tech, and media ecosystem. Workflow Framing: Frame and guide team workflows to break down operational silos, standardizing execution across Maisons and aligning daily tasks with strategic priorities and best practices. Talent Guidance: Direct and advise Data Operations Executives and Associate Directors on best practices for automated data validation beyond basic string checking. 3. Operations & Compliance Management Data Accuracy Enforcer: Drive global data compliance from current baselines up to a strict 95% accuracy target across all channels, Maisons, and markets. Input Data Readiness: Ensure clean, trusted input data flows into Optimus dashboards (and ultimately WPP Open), eliminating fragmented taxonomies and reporting discrepancies. Qualifications & Profile Experience: 8–10+ years of proven experience in Digital Data Governance, Taxonomy Management, or Media Data Operations. Background: Strong AdOps background with hands-on experience in digital tracking, ad serving, and multi-market data compliance. Technical Knowledge: Deep understanding of taxonomy architecture, dynamic UTM/naming structures, Accutics, Google Analytics 4 (GA4), server-side tracking, and campaign management workflows. Stakeholder Management: Proven track record of enforcing governance standards across multi-brand, multi-agency, and international team environments. Key Soft Skills: Great autonomy, strong organizational skills, and a strategic mindset. High level of diplomacy, active listening, and the ability to communicate technical data governance standards clearly to both executive stakeholders and operational teams. Life at WPP Media & Benefits Our commitment to shaping the future of media is reflected in active support for the professional development of our talent, helping them reach their full potential. This approach goes hand-in-hand with a responsible vision in our media investment strategies, reflecting our dual priority: valuing our people while adopting sustainable practices across our

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Who Are We? WPP is the creative transformation company. We use the power of creativity to build a better future for our people, planet, clients, and communities. For more information, visit wpp.com . WPP Media is WPP’s global media collective. In a media-rich world, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com . At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we create truly exceptional experiences, both for our clients and for our internal teams. To succeed in this role, it is fundamental to embody the core values that unite WPP and WPP Media: Be Extraordinary: Fostering collective leadership that inspires truly transformational creativity. Create an Open Environment: Striking the perfect balance between employee fulfillment and client satisfaction, all built on mutual trust. Lead with Optimism: Actively driving growth and development to energize our entire organization. Missions & Responsibilities The Data Governance Director enforces global data standards, taxonomy integrity, and compliance across all luxury Maisons and markets, while ensuring data directly serves business and media performance objectives. Moving beyond purely operational data checks, this role bridges data control and strategic activation. The Director is responsible for transitioning data operations into an automated Prevention–Monitoring–Correction framework, challenging and simplifying existing processes, and leading/up-skilling the Data & Tech team to ensure data is structured, trusted, and actionable for global reporting, Optimus dashboards, and WPP Open integrations. As the Data Governance Director, you will enforce global data standards, taxonomy integrity, and compliance across all luxury Maisons and markets. You will bridge data control and strategic activation by transitioning data operations from manual checks to an automated Prevention–Monitoring–Correction framework. You will lead and elevate the Data & Tech team to guarantee clean, structured, and actionable data for global reporting, Optimus dashboards, and WPP Open integrations. 1. Data Governance & Strategy Strategic Alignment: Align data collection directly with business and media objectives, ensuring data is consistent, structured, and actionable across all activation and analytics teams. Critical Thinking & Process Simplification: Actively challenge existing processes, taxonomies, and naming conventions to eliminate complexity and propose simpler, more scalable, and effective approaches. Framework & Model Ownership: Build, own, and execute the end-to-end Prevention–Monitoring–Correction data model. Annual Taxonomy Review: Lead the yearly cycle for global taxonomy review, cleanup, and integration of new data dimensions across all Maisons. Naming Conventions: Enforce standardized naming conventions globally, including unique Campaign IDs to enable automated campaign record aggregation via Accutics or internal systems. 2. Team Leadership & Structuring Team Elevation & Upskilling: Lead, structure, and elevate the Data & Tech team, developing their understanding of the broader digital, tech, and media ecosystem. Workflow Framing: Frame and guide team workflows to break down operational silos, standardizing execution across Maisons and aligning daily tasks with strategic priorities and best practices. Talent Guidance: Direct and advise Data Operations Executives and Associate Directors on best practices for automated data validation beyond basic string checking. 3. Operations & Compliance Management Data Accuracy Enforcer: Drive global data compliance from current baselines up to a strict 95% accuracy target across all channels, Maisons, and markets. Input Data Readiness: Ensure clean, trusted input data flows into Optimus dashboards (and ultimately WPP Open), eliminating fragmented taxonomies and reporting discrepancies. Qualifications & Profile Experience: 8–10+ years of proven experience in Digital Data Governance, Taxonomy Management, or Media Data Operations. Background: Strong AdOps background with hands-on experience in digital tracking, ad serving, and multi-market data compliance. Technical Knowledge: Deep understanding of taxonomy architecture, dynamic UTM/naming structures, Accutics, Google Analytics 4 (GA4), server-side tracking, and campaign management workflows. Stakeholder Management: Proven track record of enforcing governance standards across multi-brand, multi-agency, and international team environments. Key Soft Skills: Great autonomy, strong organizational skills, and a strategic mindset. High level of diplomacy, active listening, and the ability to communicate technical data governance standards clearly to both executive stakeholders and operational teams. Life at WPP Media & Benefits Our commitment to shaping the future of media is reflected in active support for the professional development of our talent, helping them reach their full potential. This approach goes hand-in-hand with a responsible vision in our media investment strategies, reflecting our dual priority: valuing our people while adopting sustainable practices across our

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact This role is within WPP Media, where you will be instrumental in leading end-to-end data enablement and reporting for the Wendy’s business. You’ll oversee reporting infrastructure, data integration, transformation, quality assurance, dashboard delivery, and data governance. Working closely with analytics, activation, planning, data science, clients, and technical stakeholders, you’ll ensure reliable reporting data supports accurate insights and client deliverables. The opportunity combines technical leadership, operational ownership, stakeholder management, and team development of an onshore and offshore reporting team. You’ll help strengthen reporting processes, connect new data sources, improve data quality, and support the evolution of the reporting environment. Supported by the broader Data Enablement and Reporting Center of Excellence, you’ll gain exposure to enterprise best practices, standardized reporting frameworks, emerging technologies, and shared technical expertise across WPP Media. Key Responsibilities Lead the end-to-end data-to-dashboard workflow, from media platform extraction and data transformation through quality assurance, reporting delivery, and handoff to analytics teams. Oversee the development, maintenance, and continuous improvement of reporting infrastructure, dashboards, visualizations, and recurring deliverables. Guide the reporting team in using SQL, data modeling, extraction, transformation, and data engineering practices to deliver stable and scalable solutions. Establish and maintain robust data quality, validation, reconciliation, mapping, parsing, taxonomy, and governance processes for paid media data. Investigate reporting discrepancies, conduct root-cause analysis, and recommend or implement solutions across source platforms, data models, transformation logic, and dashboards. Define requirements for new data sources and lead the team in evaluating effective approaches for data connections, joins, and reporting integration. Oversee reporting production and quality assurance, ensuring deliverables are accurate, consistent, timely, and aligned with business objectives. Manage and develop an onshore and offshore team of reporting professionals through clear priorities, coaching, collaboration, and effective work allocation. Serve as a trusted partner to Wendy’s clients and internal stakeholders, explaining reporting solutions and technical concepts clearly to both technical and non-technical audiences. Maintain comprehensive documentation and identify process improvements that streamline repetitive tasks, strengthen delivery standards, and improve reporting operations. Skills and Experience Bachelor’s degree in Computer Science, Information Technology, Engineering, Business Analytics, Data Science, Marketing, or a related field, or equivalent professional experience. 5-7+ years of experience in business intelligence, reporting, data enablement, marketing or media data, media analytics, data engineering, or a related technical discipline. Advanced, hands-on experience with Power BI, including dashboard development, maintenance, visualization, and reporting delivery. Strong SQL skills, including joining datasets, querying multiple data sources, and evaluating appropriate data integration approaches. Meaningful experience with extract, transform, and load (ETL) processes, data transformation, reporting pipelines, and data modeling, including schemas, fact tables, and dimension tables. Professional experience with paid media, digital advertising, marketing data, media analytics, ad technology, or agency reporting environments. Strong data quality and governance capabilities, including validation, reconciliation, data hygiene, taxonomy, mapping, parsing, documentation, and root-cause analysis. Experience working with data from search, social, Amazon, Google, demand-side platforms, or other digital media and advertising environments. Experience leading, mentoring, or managing reporting or analytics professionals, including collaboration with onshore and offshore teams. Exposure to Python, BigQuery, Google Cloud Platform, dbt, application programming interfaces (APIs), Tableau, Looker, or comparable data and reporting technologies is preferred. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, a

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