Media Planning Director

Leads media planning strategy for international brands in Taiwan, developing integrated communication plans across digital, social, and offline channels. Directs strategic conversations, manages campaign execution, and designs measurement plans and learning agendas. Requires 8-10 years of media planning experience and team leadership capabilities.

This senior media planning role leads the development and execution of media strategies for clients. It involves managing a team, overseeing campaign planning, and ensuring optimal media investment.

This role leads integrated media planning across digital and traditional channels, unifying planning teams and defining KPIs and measurement frameworks. The leader will drive new business pitches and requires 8+ years of media planning or strategy experience with hands-on expertise in both digital and traditional media.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Sr Manager | Director - Implementation Planning, GOC About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact As part of our Global Operations Centre (GOC), you will partner with teams across the U.S., Europe, and Asia to deliver high-impact, integrated media planning solutions across multiple markets and channels. Lead end-to-end planning operations across multiple campaigns, brands, or markets while ensuring consistency in quality, timelines, and strategic output. Support Associate Directors and market stakeholders in developing integrated media planning recommendations aligned with business and campaign objectives. Act as a key escalation point for operational and planning-related challenges across the team. Drive excellence in campaign planning deliverables, including audience strategy, channel allocation, forecasting, reporting frameworks, and post-campaign analysis. Collaborate closely with Activation, Ad Operations, Analytics, and Client Servicing teams to ensure seamless execution of media plans. Ensure planning best practices, governance standards, and documentation processes are consistently followed across the team. Support implementation and adoption of planning tools, automation solutions, and operational efficiencies. Monitor team productivity, delivery quality, and workload allocation to ensure optimal operational performance. Provide coaching, mentorship, and developmental guidance to Managers, Senior Executives, and Executives. Contribute to capability-building initiatives, knowledge-sharing forums, and process improvement projects. Foster a collaborative and high-performing team culture focused on accountability, innovation, and continuous learning. Skills and Experience Media Planning teams are experts on the digital media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA. 6 plus years of experience in media planning, integrated communications planning, or digital strategy roles, preferably within a global agency environment. Strong understanding of integrated media channels including digital, social, search, commerce, video, programmatic, impact buys and other non biddable emerging media. Proven experience managing teams in a fast-paced offshore/onshore delivery setup. Experience handling multi-market campaigns and collaborating with global stakeholders. Strong operational mindset with experience managing workflows, quality standards, and process governance. Excellent analytical and strategic thinking capabilities with a data-driven approach to planning and optimization. Strong communication and stakeholder management skills with the ability to influence and collaborate effectively. Experience with media planning tools, reporting dashboards, and planning frameworks. Strong presentation and storytelling capabilities. Ability to identify process improvement opportunities and drive operational efficiencies. Strong coaching and people management skills with experience developing high-performing teams. Ability to manage multiple priorities and operate effectively in a dynamic environment. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. At WPP

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