Senior Executive - Programmatic

Diese Rolle verantwortet die strategische und operative Steuerung komplexer programmatischer Kampagnen für Key Accounts, einschließlich Setup, Optimierung und Qualitätssicherung über Display, Video/CTV, Mobile, Native, Audio und DOOH. Der Manager treibt DCO- und Feed-Management-Initiativen voran, berät Kunden zu Budgetallokation und Targeting und mentorisiert Junior-Teammitglieder. Erforderlich sind tiefe Hands-on-DSP-Expertise (insbesondere DV360), Erfahrung mit Feed-Management-Tools und starke analytische Fähigkeiten mit GA4 und GTM.

This role manages end-to-end programmatic campaign delivery for assigned clients, including planning, setup, activation, optimization, and reporting across multiple DSPs. The Senior Associate will own account management, ensure campaign timelines and performance goals are met, and mentor junior coordinators. Requires 1+ years of hands-on programmatic trading experience and proficiency with platforms like DV360, The Trade Desk, and Xandr.

This role manages a portfolio of programmatic advertising clients, providing strategic counsel and executing campaign setup, optimization, and reporting. The specialist evaluates programmatic platforms, presents recommendations to advertisers, and participates in pitches and innovative projects. Requires 3-5 years of programmatic buying experience with DSPs like DV360, TheTradeDesk, or Adform, plus strong analytical skills and business acumen.

This global leadership role directs the programmatic buying team, including Associate Directors and Managers, across multiple channels and platforms. The Director will lead cross-departmental workstreams, contribute to practice-level thought leadership, and drive account-level programmatic roadmaps in collaboration with Data Science teams. Requires 7+ years of progressive programmatic experience, hands-on ad tech knowledge, and strong analytical skills.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.