Associate Director, Programmatic

This role leads programmatic media strategy and execution across multiple EMEA markets, overseeing campaign optimization and providing strategic consultancy to local territories. The Associate Director manages the financial and commercial aspects of programmatic accounts, mentors team members, and drives digital maturity across Display and Programmatic. Requires advanced experience with DV360, Amazon, The Trade Desk, and other programmatic platforms, plus knowledge of EMEA, LATAM, and APAC market challenges.

This role leads and grows the programmatic proposition at The Goat Agency, owning campaign quality and performance across UK and US markets. The director will personally execute campaigns, integrate programmatic with influencer and social activity, and drive innovation in formats and measurement.

This Associate Director, Programmatic role leads programmatic media strategy and execution across EMEA markets, overseeing campaign optimization, financial management, and team mentorship. The role requires advanced experience with DSPs like DV360, The Trade Desk, and Amazon, plus expertise in YouTube and cross-channel integration. Responsibilities include consulting with local territories, developing best practices, and driving digital maturity.

This senior leadership role owns and grows the programmatic proposition at The Goat Agency, primarily across the UK and US. The Associate Director will be accountable for campaign quality and performance, personally running campaigns when needed, and acting as the go-to expert for programmatic strategy and technology. The role requires hands-on proficiency with DSPs like The Trade Desk and DV360, experience leading programmatic specialists, and the ability to integrate programmatic with influencer and social activity.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.