Senior Vice President & General Manager, Audience & Growth

This VP of Growth Marketing role leads the centralized growth engine, overseeing performance marketing, audience acquisition, and marketing operations. The leader will own the growth strategy across paid, social, organic (SEO/AEO), and events, while building demand generation and ABM programs in partnership with sales. This executive will manage directors, own the marketing budget, and drive pipeline and revenue contribution, leveraging a MarTech stack including Salesforce, Salesforce Marketing Cloud, Google Analytics, Sigma, and Amplitude.

This executive role oversees the entire growth marketing function, setting strategy for customer acquisition, retention, and revenue expansion. The VP will lead a team, manage budgets, and drive data-informed initiatives to scale the company's user base.

This executive role leads the revenue marketing function, owning the strategy and execution of demand generation, pipeline growth, and marketing-sales alignment. It involves overseeing a team, driving measurable ROI, and partnering with sales leadership.

This role is the growth engine for Foundry, a standalone division building AI-powered products. The manager owns positioning, messaging, go-to-market, demand generation, content, and lifecycle marketing for new products, working directly with Pod Founders. Requires 5+ years in product/portfolio/growth marketing, ideally in ed tech, with a track record of launching new products and driving pipeline.

This temporary role executes event campaign strategies across email, social, paid, and web channels to drive sponsorship bookings and pipeline. Responsibilities include building email programs in HubSpot, writing compelling copy, and optimizing paid campaigns. Requires 2-4 years of B2B marketing experience with strong HubSpot proficiency and exceptional writing skills.

Diese Rolle baut und verwaltet eine Führungskräfte-Community der Top-CIOs in Deutschland und treibt Engagement und Teilnahme am Enterprise-Event-Portfolio von Foundry voran. Zu den Aufgaben gehören Datenbankmanagement, Speaker-Akquise und die Rekrutierung von Medienbeiträgen. Erforderlich sind starke Kommunikationserfahrung und praktische Kenntnisse des deutschen IT-Sektors.

Diese Rolle leitet die Audience-Akquise und das Event-Marketing für Foundrys deutsches B2B-Event-Portfolio, einschließlich Konferenzen, Awards und Roundtables. Der Senior Marketing Manager verantwortet Multi-Channel-Kampagnen (E-Mail, Social Media, Paid Media, Telemarketing), um Registrierungsziele zu erreichen, und nutzt Tools wie Adestra, Cvent und WordPress. Zudem analysiert er Kampagnen-Performance, segmentiert Audience-Daten und arbeitet mit globalen Teams zusammen, um Event-Marketing-Strategien zu optimieren.