Senior Manager, Data Strategy

This hybrid regional role leads APAC data strategy workstreams, helping teams synthesize first-party and external data into actionable activation audiences and driving adoption of first-party data tools and machine-learning frameworks. The other 40% of the role focuses on executing AI market scope in Greater China, including localized training, campaign consultation, and developing or localizing market-relevant AI solutions. The ideal candidate combines strong data strategy fundamentals with practical generative AI fluency to make complex capabilities useful to media practitioners.

This Manager role acts as the strategic architect for client success within the WPP Open ecosystem, crafting compelling narratives and high-level solution designs. The role involves managing client relationships, identifying and escalating issues, and championing the integrated DIPAM process. Requires a bachelor's degree, proficiency in media planning and measurement solutions, and knowledge of AI/ML concepts.

This role leads the overall data strategy for a client, acting as the primary connection between business, technology, media, and digital capabilities to ensure a shared vision and effective governance of the data ecosystem. The manager will define and evolve a 2-3 year data transformation roadmap, prioritize initiatives, and lead the data project portfolio, translating business needs into concrete action plans. This position requires deep knowledge of the MarTech and AdTech ecosystem, including CDPs, First Party Data strategies, and Data Clean Rooms, with a strong business acumen and transformational leadership.

This role leads data strategy design and implementation for a major FMCG client, translating business briefs into comprehensive audience ecosystems across Programmatic, Social, CTV, and DOOH channels. The manager will audit and optimize the client's AdTech/MarTech stack (CDPs, DMPs, DSPs, Web Analytics), mentor junior team members, and act as the primary client contact for data strategy, simplifying complex technical concepts into actionable business recommendations. The role also involves integrating innovative cookieless solutions and clean room technologies to enhance the internal product portfolio.

This role manages and optimizes paid search and social media campaigns for clients in Italy. The Senior Associate will handle campaign activation, performance tracking, and reporting, requiring strong knowledge of search and social platforms. The role focuses on delivering effective media strategies and driving client growth.

This role leads commerce strategy for clients in the MENA region, driving growth through retail media and e-commerce initiatives. Responsibilities include developing commerce capabilities, managing client relationships, and integrating commerce with media planning. The ideal candidate has extensive experience in commerce marketing, with strong leadership and strategic thinking skills.

This role manages media solutions and campaign execution for clients in Hong Kong. The Manager will oversee media planning, buying, and optimization across digital channels, ensuring alignment with client objectives. This position requires strong media strategy skills and experience in programmatic advertising.