Senior Associate, Client Analytics, GOC

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Associate, Client Analytics who will: Measure the success of marketing and advertising executions , delivering actionable insights that help MFG teams improve and innovate their work. Collaborate with Analytics and cross-disciplinary teams across New York, Chicago, San Francisco, and Los Angeles , supporting continuity and alignment across teams. Manage marketing data collection, cleaning, analysis, and evaluation , applying measurement methodologies such as A/B testing, Matched Market Tests, and statistical validation . Champion real-time data quality assurance, input, and formatting to support the successful implementation of media measurement initiatives. Proactively identify and resolve program and project issues , escalating them appropriately when necessary. Transform data into clear, visually compelling presentations . Communicate advertising campaign findings through data storytelling , translating results into actionable insights and recommendations. Build knowledge across different practices to tailor insights and recommendations to specific business and client needs. Stay current on MFG’s product offerings and understand their implications for analytics and measurement. Support and occasionally manage conversations with vendors and clients . We encourage professionals with experience in digital media execution across Search, Social, and Programmatic , combined with strong analytical skills, to apply. Skills and Experience If this opportunity looks right for you, we are looking for candidates who have: A bachelor’s degree from a top-tier college , with a 3.0 GPA or equivalent , in Analytics, Technology, Marketing, or Advertising , or equivalent professional experience. At least C1 English proficiency or equivalent. 1–3 years of professional experience in marketing analytics , preferably within a media agency . Proficiency in Excel and PowerPoint ; experience with Google Workspace is a plus. Exposure to the measurement of both Brand and Direct Response marketing campaigns . Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360 . Strong project management skills , with the ability to manage multiple tasks and priorities. Strong verbal and written communication skills , including the ability to present insights clearly. Excellent attention to detail , organizational skills, and the ability to work efficiently under pressure. Strong analytical thinking and a passion for using numbers and data to solve problems . Experience with generative AI tools such as Gemini and ChatGPT is a plus. Experience with programming languages such as R, SQL, and Python is a plus. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary , investing in our employees to inspire transformational creativity. We also Lead Optimistically , firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia . Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia , including relocation abroad under a remote work contract, is not permitted under any circumstances . Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-GOC Please read our Privacy Notice for more information on how we process the information you provide.

This Manager role quantifies and measures the success of marketing and advertising executions, delivering actionable insights to improve campaign performance. The role manages data collection, cleaning, analysis, and validation, and partners with Planning, Investment, and Activation teams to connect findings with campaign decisions. Requires 4-6 years of marketing analytics experience, C1 English, and proficiency in Excel/PowerPoint with exposure to Google Ads, Meta Ads, and CM360.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About the Role As a Creative Testing Analyst, you will be responsible for supporting the execution and management of creative tests across multiple markets as well as supporting creative-related analysis projects. You will be partnering with creative testing, analytics and cross-discipline team members across Europe and Asia/Australia, helping evaluate creative quality to ensure our campaign creative rotations have the best chance of success. The ideal candidate has experience in operations and/or project management. Bonus if you also have experience with data analysis and/or advertising creative asset management. Some of the things we’d like you to do : Champion real-time data QA, input, and formatting to ensure successful implementation of creative tests. Proactively identify and resolve program & project issues, escalating appropriately Ensure the active maintenance of project documentation, including detailed schedules and communications. Stay up to date on our product offerings and how it affects creative testing Liaise with vendors and clients A bit about yourself : Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising or equivalent experience At least C1 English language proficiency or equivalent 1-3 years of experience working in a marketing analytics-based role, preferably in a media agency Proficiency in Excel, PowerPoint (Google Workspace a bonus) Exposure to measurement of both Brand and Direct Response marketing campaigns Strong project management skills Strong verbal and written communication Strong attention to detail and ability to manage multiple tasks Highly organized and efficient under pressure Natural affinity for numbers/data and a passion for exploring data in order to solve problems Experience with generative AI tools (Gemini, ChatGPT) a plus Experience with programming languages such as R, SQL, and Python a plus What you can expect from MFG and WPP Media: Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a WPP Media employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status. #LI-GOC Please read our Privacy Notice for more information on how we process the information you provide.

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