Junior Programmatic Specialist - WPP Media

This role involves training to plan and buy display advertising, managing programmatic campaign setup, optimization, and reporting. The associate will work with the Programmatic Senior Account Executive or Account Manager, build relationships with media partners like Google, and ensure financial accuracy and process adherence.

This role serves as the operational hub for the Media Solutions team, managing campaign documentation, QA processes, and workflow coordination for multi-channel programs. The Associate will maintain campaign files, support trafficking checks, coordinate reporting, and ensure smooth communication between activation, planning, and finance teams to drive campaign accuracy and performance.

This role focuses on hands-on social media buying, activating and optimizing paid campaigns on Meta (Facebook, Instagram) and TikTok for clients. The executive will manage campaign setup, targeting, budgeting, and performance reporting, with a path toward programmatic trading. Requires a bachelor's degree, basic platform familiarity, and strong analytical and communication skills in Thai and English.

This Senior Programmatic Specialist manages a client portfolio, providing strategic advice and setting up, optimizing, and reporting on programmatic campaigns. The role evaluates programmatic platforms, presents strategic recommendations to advertisers, and participates in pitch work and innovative projects. It requires 3-5 years of programmatic buying experience with DSPs like Amazon, Google DV360, Adform, or TheTradeDesk.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.