Marketing Specialist (B2B, Lead Generation)

Own execution of demand generation campaigns for B2B tech clients, working closely with a Director of Demand Generation. Responsible for running the work, diagnosing issues, and delivering results with a hands-on approach.

This role defines the B2B growth strategy, including identifying the ideal customer profile, generating demand through paid, SEO, content, and events, and aligning with sales on lead handoff. Requires 5-8 years of paid acquisition experience, building channels from zero, and hands-on measurement of CAC and ROAS.

This role is responsible for planning and executing field marketing activities across EMEA, including events, campaigns, and regional demand generation. The specialist will work closely with sales to drive pipeline and brand awareness in key markets.

The B2B Growth Marketer drives demand generation and lead acquisition for Platzi's business-to-business segment. This role develops and executes multi-channel marketing campaigns, optimizes conversion funnels, and measures performance. It requires expertise in digital marketing, analytics, and growth hacking strategies.

This role takes ownership of a well-defined stream or mission, building and deploying AI agents and solutions while coaching junior consultants. The senior builder designs engaging learning experiences, prototypes functional AI solutions (no-code, low-code, vibe coding), and drives adoption through office hours and train-the-trainer programs. Success is measured by real adoption, team autonomy, and tangible changes in daily work.

This role leads AI adoption missions and programs, driving AI from experimentation to business transformation. The manager defines upskilling programs, builds agents and AI solutions (no-code, low-code, vibe coding), and manages teams, budgets, and client relationships. Responsibilities include scoping with L&D/HR, overseeing solution development, and structuring change management with KPIs and dashboards.

This role builds production-grade business applications and agents in partnership with an AI Product Manager. The engineer is responsible for frontend, backend, and APIs, integrating AI agents into business processes with human-in-the-loop controls, and ensuring monitoring and adoption post-production. The role requires tested code in Python or TypeScript and experience with coding agents.