Manager Programmatic

This role leads programmatic media buying and campaign execution across digital platforms, overseeing strategy, optimization, vendor partnerships, and campaign performance while managing a team. Responsibilities include developing programmatic media strategies aligned with client objectives, managing campaigns across DSPs, ad exchanges, private marketplaces, and programmatic guaranteed deals, and ensuring brand safety, viewability, and fraud prevention. The role requires 5+ years of programmatic media buying experience with hands-on DSP expertise and strong team leadership skills.

This role leads the planning, execution, and optimization of programmatic media campaigns for a portfolio of leading brands. The manager will oversee campaign setup, trafficking, monitoring, and optimization across DSPs and ad servers, while developing audience strategies and bidding approaches. The position requires 4-6 years of programmatic advertising experience, hands-on DSP expertise, and strong analytical skills, with certifications in Google Marketing Platform or DV360 as an advantage.

This Manager, Programmatic role is responsible for creating and executing programmatic media plans using platforms like DV360 and The Trade Desk, overseeing campaign implementation, and managing junior team members. The role involves translating client objectives into activation strategies, optimizing campaigns, and developing relationships with agency teams and publishers. Requires 3+ years of programmatic experience and strong analytical skills.

Diese Rolle verantwortet die strategische und operative Steuerung komplexer programmatischer Kampagnen für Key Accounts, einschließlich Setup, Optimierung und Qualitätssicherung über Display, Video/CTV, Mobile, Native, Audio und DOOH. Der Manager treibt DCO- und Feed-Management-Initiativen voran, berät Kunden zu Budgetallokation und Targeting und mentorisiert Junior-Teammitglieder. Erforderlich sind tiefe Hands-on-DSP-Expertise (insbesondere DV360), Erfahrung mit Feed-Management-Tools und starke analytische Fähigkeiten mit GA4 und GTM.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.