Sr Manager | Director - Media Planning

This senior media planning role leads the development and execution of media strategies for clients. It involves managing a team, overseeing campaign planning, and ensuring optimal media investment.

This role leads end-to-end media planning operations for a global operations center, overseeing multi-market campaigns and ensuring strategic output, quality, and timelines. It involves developing integrated media planning recommendations, collaborating with activation, ad ops, analytics, and client servicing teams, and driving adoption of planning tools and automation. The position also includes coaching and mentoring managers and executives, with a focus on operational excellence and process governance.

This role involves developing and executing media plans for clients, conducting market research, and optimizing campaign performance. It requires strong analytical skills and experience in media buying and planning.

Leads end-to-end media planning operations across multiple campaigns, brands, and markets within the Global Operations Centre, ensuring consistency in quality, timelines, and strategic output. Acts as a key escalation point for operational challenges, drives excellence in audience strategy, channel allocation, and forecasting, and collaborates with Activation, Ad Operations, and Analytics teams. Provides coaching and mentorship to Managers and Executives while championing planning tool adoption and process improvements.

This Director-level role serves as a Scrum Master for development teams within Data & Technology Solutions at WPP Media. The role involves facilitating Agile ceremonies, coaching teams, removing impediments, and driving continuous improvement to deliver data products and AI platforms. Requires experience as a dedicated Scrum Master in a data-intensive environment with Agile certifications.

Supports the Data & Analytics team at Mindshare by quantifying campaign success and delivering insights for optimization. Builds dashboards, analyzes data with SQL/Python, and formulates strategic recommendations for media campaigns, requiring a Master's degree and minimum 2 years of media/marketing analytics experience.

Leads media planning for international brands in Taiwan, developing integrated communication strategies across digital, social, and offline channels. Manages campaign execution, measurement plans, and team coaching, requiring 8-10 years of media planning experience and strong project management skills.