Wavemaker vs Wieden+Kennedy

Wavemaker updates client logos on About page, adds Colgate-Palmolive, removes Bungie

The 'Story of Us' page now features Colgate-Palmolive logo instead of Bungie, and a generic image replaced a previous client logo (possibly Coinbase).

Sonos Brand Repositioning Aims to Restore Trust After App Failure

Sonos is launching 'Love the Sound. Feel the System.', its most significant brand campaign in company history, aiming to rebuild customer trust following the 2024 faulty app update. The campaign, led by new CMO Colleen DeCourcy, repositions Sonos from a speaker maker to an integrated sound system provider. This is a strategic marketing initiative to restore brand equity and communicate a broader product ecosystem.

• Sonos launched a global campaign titled 'Love the Sound. Feel the System.'.
• The campaign is the first work from CMO Colleen DeCourcy, who joined Sonos in November 2025.
• The campaign aims to win back customers after a 2024 faulty app update.

Wieden+Kennedy Vet Joins Finn Partners Media Practice

Kim Sizemore, after 18 years at Wieden+Kennedy, has joined PR and marketing agency Finn Partners as its first head of integrated media. In the role she will lead integrated media work for clients including Jack Daniel’s, 2K, Mazda and Delta, aiming to unify brand identity across social, live activations and traditional advertising and ensure brands appear in contextually appropriate placements. The hire was reported by Christopher Cicchiello for Adweek on August 28, 2026.

• Kim Sizemore left Wieden+Kennedy after 18 years to join Finn Partners.
• Finn Partners named Sizemore its first head of integrated media.
• Sizemore will work with clients such as Jack Daniel’s, 2K, Mazda and Delta.

Eli Lilly Debuts GLP-1 Ad Targeting Medicare Enrollees

Eli Lilly and Wieden+Kennedy Portland premiered a film called “A Life Covered” to raise awareness among Medicare Part D enrollees about newly available coverage for certain GLP-1 weight-management medications under a CMS demonstration called the Medicare GLP-1 Bridge. The ad — credited to directors Kwedar and Bentley, shot by Linus Sandgren and scored by Caroline Shaw — aims to inform seniors about access and cost (noted as $50/month under the demonstration). Lilly positioned the spot as a consumer awareness effort for patients and seniors; the campaign continues a multi-year partnership between Lilly and Wieden+Kennedy.

• Eli Lilly and Wieden+Kennedy Portland debuted a film titled “A Life Covered.”
• As of July 1, eligible Medicare Part D enrollees can receive certain GLP-1 medications for weight management at $50/month under a CMS demonstration called the Medicare GLP-1 Bridge.
• Lilly products Zepbound KwikPen and orforglipron (sold as Foundayo) are listed as covered under the demonstration and available to Medicare enrollees.