Treasure AI vs WebEngage

The Next CDP Era Is Agentic

Treasure AI named a Strong Performer in the 2026 B2C CDP Wave by Forrester, highlighting the company's leadership in the agentic CDP era.

Treasure AI Adds Agentic CDP Features; CPO Uses ML for Epilepsy

Rafa Flores, who first joined Treasure Data in 2016 and returned in 2025 as chief product and growth officer, discussed the company’s rebrand to Treasure AI and its shift toward an “intelligent” customer data platform. Treasure AI has introduced an omnichannel orchestration product, Engagement AI Suite, and a parent orchestrator called Treasure AI studio that embeds an "AI agent foundry" to build and run campaigns in plain English. Flores led efforts to design secure AI workflows and multi-channel delivery. Separately, Flores developed a personal machine-learning model (not an LLM) to predict his seizure risk by analyzing his notes and signals, producing risk indicators and phone alerts to help him manage epilepsy.

• Rafa Flores joined Treasure Data in 2016 as the company’s second-ever product hire.
• Treasure Data rebranded earlier in 2026 to Treasure AI.
• Flores rejoined Treasure in 2025 as chief product and growth officer.

Treasure AI Named Leader in 2026 IDC MarketScape

Treasure AI has been named a Leader in both the 2026 IDC MarketScape assessments for Worldwide AI-Enabled Customer Data Platforms for B2C and B2B users. IDC highlighted strengths across consumer and enterprise use cases — including hybrid deployment, AI agent-based workflow automation, account-centric data models and predictive scoring. Treasure AI’s Intelligent CDP (TD ICDP) consolidates first-party, anonymous and off-platform data into identity-resolved profiles to power AI agents and real-time orchestration. The company introduced Treasure AI Studio in April 2026 (a conversational AI workspace) and launched a free always-on version of the platform in June 2026. Company executives (Rafa Flores) and IDC analysts (Tapan Patel) framed the recognition as validation of AI-driven, data-governed customer operations.

• Treasure AI was named a Leader in the 2026 IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms for both B2C and B2B users.
• IDC cited Treasure AI strengths in the B2C evaluation (hybrid deployment model, AI agent-based workflow automation, shared customer model, contextual real-time orchestration) and in the B2B evaluation (account-centric data model, predictive scoring and artificial intelligence).
• Treasure AI’s Treasure Data Intelligent Customer Data Platform (TD ICDP) integrates first-party, anonymous, and off-platform data into identity-resolved profiles that support AI agents across marketing, sales, and service workflows.