MEDIA CENTRAL vs MediaMarkt

ad.nio launches engagement-based billing for ads

Ad.nio, an AdTech startup founded in August 2026 in Leverkusen by Tim Grünewald, Otto Schmidt and Tim Tillmann, launches interactive high-impact ad formats on the open web billed on a Cost-per-Engagement basis. The company charges advertisers only for predefined engagements — counting only the first engagement per user and excluding mouseovers and view-only impressions — and includes creative production while assuming the media risk. Its “Inventory Engine” links data signals and AI to predict environments with higher interaction probability and to optimize placements in hand-selected, brand-safe premium environments. Campaigns are measured by independent verification providers; ad.nio claims 100% viewability under its engagement definition and reports a potential German reach of about 45 million unique users. Primary targets are brands, agencies and retailers shifting flyer-based offers to interactive digital catalogs.

• Founded August 2026 in Leverkusen by Tim Grünewald, Otto Schmidt and Tim Tillmann.
• Interactive open-web formats billed Cost-per-Engagement; only first engagement per user is charged; mouseovers and view-only impressions excluded.
• Creative production is included and the company assumes media risk for non-interactive contacts.

MEDIA CENTRAL gewinnt Print-Etat von MÖBEL MARTIN

MEDIA CENTRAL stärkt Hilfsangebote von Suumpfperlen e.V. für Krebsbetroffene

Content's Role Grows in Affiliate Marketing Amid AI-Driven Discovery

The article discusses the expanding role of content publishers in affiliate marketing, driven by changes in consumer discovery influenced by generative AI. It argues that last-click attribution undervalues content's contribution to brand discovery, consideration, and confidence, and calls for evolving measurement models to recognize influence. It cites industry data showing content publishers account for about 21% of affiliate spend, and highlights examples from the Tradedoubler network, including MediaMarkt and Intermundial, where content strategies drove growth. The piece also touches on emerging measurement models like retrieval tracking and licensing, and references EMNA AI for improving AI visibility.

• Content publishers account for around 21% of affiliate spend, according to APMA's State of the Affiliate Nation.
• MediaMarkt's Spanish affiliate programme delivered 15% year-on-year growth in confirmed sales, 18% revenue growth, and an 11% uplift in conversion rate.
• Inter mundial's affiliate programme generated more than 20,000 confirmed sales, 9% revenue growth, and a 9% increase in affiliate ROI.

Swisscom partners with MediaMarkt stores

Swisscom will start selling subscriptions and other Swisscom and Wingo products inside MediaMarkt stores, beginning Friday, 15 August 2026 in the Dietlikon ZH outlet. The rollout will be expanded to ten MediaMarkt branches in the coming weeks (including Lyssach, Basel SBB, Carouge, Meyrin, Kriens, St. Gallen, Crissier, Dietikon and Zürich Sihlcity). Unlike its placement in Mobilezone shops, Swisscom will rent its own sales areas inside MediaMarkt and staff them with Swisscom employees who will advise customers and complete sales. Swisscom said it does not plan further expansion into other electronics retailers such as Interdiscount. The article notes Sunrise has operated staffed sales stands in MediaMarkt and Interdiscount stores for over a decade and also runs more than 100 own shops.

• Swisscom will start selling subscriptions and other Swisscom and Wingo products inside MediaMarkt stores.
• Sales begin Friday, 15 August 2026, starting at the MediaMarkt in Dietlikon ZH, with rollout to a total of ten MediaMarkt stores in the following weeks.
• Swisscom will rent dedicated sales areas inside MediaMarkt branches and staff them with Swisscom employees who advise and sell.

MediaMarkt and Saturn run Apple Week discounts

German retailers MediaMarkt and Saturn are running an "Apple Week" promotion (until August 16, 2026) offering discounts on Apple hardware amid recent Apple price increases driven by a global memory (SSD/RAM) shortage. The article highlights specific deals: MacBook Air with M5 chip for €1,249 at MediaMarkt/Saturn (Apple Store entry price €1,399; Amazon listing from €1,199) and older M4-based 15-inch models offered for €999. iPad models with 256 GB are available at MediaMarkt/Saturn from €499, matching some Amazon offers, while Apple Store prices are higher. The piece advises shoppers to compare prices using price-comparison sites (e.g., Idealo, Billiger.de) and notes the article contains affiliate links marked with "*".

• Apple raised prices for several devices due to a global SSD and RAM shortage tied to increased demand from the AI boom.
• MediaMarkt and Saturn are running an "Apple Week" promotion through 16 August 2026 offering discounted Apple devices.
• MacBook Air with M5 chip is listed at €1,249 at MediaMarkt and Saturn versus an Apple Store entry price of €1,399; Amazon listings start at €1,199.