Publisher & Medieninhaber · vs · Publisher & Medieninhaber
MarTech Series vs OnlineMarketing.de
Strukturierter Technologie- und Marktvergleich · Stand 2026
Direkte Merkmalsgegenüberstellung
MarTech Series · vs · OnlineMarketing.deB2B-MarTech-Publisher mit integrierten Demand-Generation-Services zur qualifizierten Lead-Generierung innerhalb der Marketing-Technology- und AdTech-Ecosysteme.
Führendes deutsches B2B-Fachmedium und Event-Plattform für digitales Marketing und AdTech.
Vergleichsanalyse & Key Insights
Was ist der Hauptunterschied zwischen MarTech Series und OnlineMarketing.de?
Beim Vergleich von MarTech Series und OnlineMarketing.de agieren beide Plattformen im Bereich Publisher Platform, Display, Web & Mobile und Experiential & Event Marketing. MarTech Series ist positioniert als B2B-MarTech-Publisher mit integrierten Demand-Generation-Services zur qualifizierten Lead-Generierung innerhalb der Marketing-Technology- und AdTech-Ecosysteme, während OnlineMarketing.de den Schwerpunkt auf Führendes deutsches B2B-Fachmedium und Event-Plattform für digitales Marketing und AdTech legt. Beide Anbieter stellen komplementäre wie auch konkurrierende Kernfähigkeiten für den Markt bereit.
Welche Alternativen gibt es zu MarTech Series und OnlineMarketing.de?
Bei der Evaluierung von MarTech Series und OnlineMarketing.de prüfen Enterprise-Entscheider häufig auch weitere Plattformen im Bereich Publisher Platform, Display, Web & Mobile und Experiential & Event Marketing. Die erweiterte Wettbewerbslandschaft und detaillierte Marktprofile findest du direkt auf Polaris7.
Echtzeit-Beobachtung
Aktuelle Marktsignale & News: MarTech Series vs OnlineMarketing.de
Öffentlich erfasste Marktbewegungen, Partnerschaften, Produkt-Updates und strategische Ankündigungen aus dem Knowledge-Graphen.
MarTech Series
Letzte Aktivitäten
- ·https://martechseries.com/feed/Conversational AI & Chatbots
Tells.co to Attend Contact.io with SMS and AI Focus
Tells.co, a communications technology provider specializing in SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows, announced it will attend Contact.io 2026 in Denver (August 23–25, 2026). The company said it will meet with lead buyers, pay-per-call operators, contact centers, and platform teams to discuss speed-to-contact, SMS engagement, compliant conversation workflows, and how messaging and AI tools can complement voice programs. David Schlaegel, Co-Founder of Tells.co, is quoted saying Contact.io is where call, messaging, compliance, and AI customer-contact conversations converge. Attendees can request meetings with Tells via the company website.
- Tells.co is a communications technology provider focused on SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows.
- Tells.co announced it plans to attend Contact.io 2026, taking place August 23–25, 2026, at the Hyatt Regency Denver at Colorado Convention Center.
- Tells.co aims to meet with lead buyers, pay-per-call operators, contact centers, and platform teams to discuss speed-to-contact, SMS engagement, customer follow-up, and compliant conversation workflows.
- ·https://martechseries.com/feed/Email & Newsletter
Email Marketing ROI Drives 2026 Budget Shifts
New industry data showing up to $36 in revenue for every $1 spent on email marketing is prompting U.S. brands to reassess 2026 digital budgets. The article argues email is a highly economical channel because it relies on owned audience data, automation, segmentation and CRM integration, which can stabilize revenue amid volatile paid channels. V Digital Services reports increased client interest in automation audits and lifecycle optimization, and Joe Pelosi (Senior Marketing Data Analyst at VDS) is quoted on the renewed focus on measurable ROI. The piece also notes regulatory pressure on third-party data is accelerating interest in consent-based owned channels and that finance and marketing leaders are aligning around ROI benchmarks in budget planning.
- Industry data cited in the article indicates brands generate up to $36 in revenue for every $1 spent on email marketing.
- The article was published on 2026-07-31.
- Joe Pelosi, Senior Marketing Data Analyst at VDS, is quoted discussing ROI shaping long-term digital infrastructure priorities.
OnlineMarketing.de
Letzte Aktivitäten
- ·t3nLarge Language Models (LLM) & AI
Previews for 3 Cents: Google Cuts AI Video Costs
Google has released Gemini Omni 1.1 Flash, an updated model version that brings features for higher-quality AI video production — including scene expansion, frame control, longer reference usage, and 4K upscaling. The update is accessible via the Gemini API, Agent Platform API, Google AI Studio and Google Flow (for Ultra/Plus/Pro users). Google also introduced significantly lower preview pricing: generating 360p previews costs $0.03 per second, with higher rates for 720p ($0.10/s), 1080p ($0.15/s) and 4K ($0.30/s). Gemini Omni 1.1 Flash supports using up to ten seconds of preceding context, reference clips up to three seconds, and can extend videos in ten-second steps up to 40 seconds, aimed at creators, marketers and developers.
- Google launched Gemini Omni 1.1 Flash with improvements including scene expansion, frame control, longer video references and 4K upscaling.
- Gemini Omni 1.1 Flash is available via the Gemini API, Agent Platform API, Google AI Studio and Google Flow (accessible to Ultra/Plus/Pro users).
- Preview pricing: 360p costs $0.03 per second; 720p $0.10 per second; 1080p $0.15 per second; 4K $0.30 per second.
- ·onlinemarketing.dePlatform
Instagram adds desktop scheduling for Posts and Reels
Instagram is rolling out a desktop scheduling feature on Instagram.com that allows creators to plan Posts and Reels up to 30 days in advance without switching to the Meta Business Suite. The capability, which appeared for some accounts and was demonstrated by social-media expert Jonah Manzano, follows a March 2026 change that made in-app scheduling available to all public accounts (previously limited to Business and Creator accounts). Stories still cannot be scheduled on Instagram.com or in-app and require the Meta Business Suite or third-party tools such as Hootsuite. The article was published on OnlineMarketing.de by Larissa Ceccio on 2026-08-26.
- Instagram is showing a scheduled content area on Instagram.com that lets users plan and manage Posts and Reels from the desktop.
- Contents can be scheduled in the browser up to 30 days in advance according to Instagram.
- Since March 2026, in-app scheduling has been available to all public accounts, not only Business and Creator accounts.
- ·OnlineMarketing.deSEO, GEO & SEM Platform
Google Trends adds Explore Maps and regional breakdowns
Google is rolling out two new features for Google Trends: interactive Explore Maps and regional breakdowns. Explore Maps visualize trending topics geographically, while regional breakdowns provide more detailed views of how search interest differs across locations. The update follows recent enhancements to Google Trends — including a Gemini integration available in Germany and the ability to compare up to eight search terms — and is being rolled out gradually, so not all users have access yet. The changes are positioned to help SEO, GEO, content marketing, and social teams detect and contextualize local search trends more quickly.
- Google is rolling out Explore Maps and regional breakdowns for Google Trends.
- Explore Maps provide interactive geographic visualizations of trending topics; regional breakdowns show geographic distribution of search interest.
- Gemini integration for Google Trends has been available in Germany since April (per the article).
Exakte Ökosystem-Überschneidungen vergleichen
Erkunde alle tiefen Marktbeziehungen in Polaris7. Entdecke gemeinsame Kunden, integrierte Technologien, SDK-Schnittstellen und überlappende Partner von MarTech Series und OnlineMarketing.de im Markt-Ökosystem.