Lidl vs Migros

Lidl senkt die Preise für Nüsse

Lidl senkt als Preisführer den Preis von zahlreichen Artikeln der Eigenmarken „Belbake“ und „Alesto“ um bis zu 16 Prozent.

Lidl wird Partner der Glücksliga und engagiert sich für Inklusion im Breitensport

Lidl in Deutschland erweitert sein Engagement im Sport und unterstützt ab sofort die Glücksliga als Premium-Partner.

Cohere and Aleph Alpha Sign Merger Deal, New Leadership

Cohere and Aleph Alpha have signed a binding merger agreement on September 16, 2026, creating a combined entity valued at approximately $20 billion, subject to regulatory approval and expected to close later this year. The combined company will operate under the Cohere name, with dual headquarters in Toronto and Berlin, while Heidelberg remains a research hub. Upon completion, the team will exceed 1,000 employees. Schwarz Group, parent of Lidl and Kaufland, invests €500 million in structured financing and provides sovereign cloud infrastructure via STACKIT, deepening the partnership with Schwarz Digits. Key executive appointments include Aleph Alpha's Ilhan Scheer as COO and Samuel Weinbach as Chief Research Officer. The merger aims to position Cohere as a leading transatlantic provider of secure, controllable sovereign AI for governments and regulated industries. Cohere reported annual revenue of $240 million, while Aleph Alpha earned less than €1 million in 2023.

• Merger agreement signed on September 16, 2026, valued at approximately $20 billion, subject to regulatory approval and expected to close later that year.
• Combined company operates as Cohere with dual headquarters in Toronto and Berlin; Heidelberg remains a research hub; team to exceed 1,000 employees.
• Ilhan Scheer (formerly Co-CEO of Aleph Alpha) becomes COO, and Samuel Weinbach becomes Chief Research Officer of Cohere.

IP-Suisse Launches Nature Documentary-Style Shopping Campaign

IP-Suisse, a Swiss agricultural label, has launched its new campaign 'The Nature of Shopping' (Die Natur des Einkaufs), depicting everyday supermarket purchases in the style of a nature documentary. The campaign centers on IP-Suisse's brand principles: animal welfare, biodiversity, and nature-based crop cultivation. It shifts the focus from the farm to the consumer's purchase decision in the supermarket. The films, created by Swiss agency Rosarot, use documentary-style narration to highlight the impact of choosing IP-Suisse products. Migros, a long-standing partner, supports the campaign by providing its products and stores as the campaign setting and also acts as a sender in an extension of the campaign with adapted endings and packshots.

• IP-Suisse launched the campaign 'Die Natur des Einkaufs' on September 11, 2026.
• The campaign was conceived and implemented by the creative agency Rosarot.
• The campaign films depict shopping situations in the style of a nature documentary.

Migros Files Complaint Over Aldi Price-Comparison Ads

Migros has filed a formal complaint and demanded the withdrawal of an Aldi price-comparison advertising campaign. According to Tages-Anzeiger reporting cited by persoenlich.com, Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen,” showing a receipt-style comparison that claimed a 32% saving versus Migros (CHF 88.55 vs CHF 59.34). Migros criticizes that the receipt was not fully printed and that customers must visit a website to see the itemised comparison. Aldi also ran a second ad comparing organic products with Coop, claiming a 31% saving; Coop declined detailed comment. Aldi says the advertising is lawful and meant to show the financial benefit of switching to Aldi Suisse.

• Migros filed a complaint demanding the withdrawal of an Aldi price-comparison advertising campaign.
• Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen.”
• The ad showed a receipt comparison claiming Migros total CHF 88.55 vs Aldi CHF 59.34 — a 32% saving.

Digitec Galaxus: A Partly Fictional Company Short Film

For its 25th anniversary Digitec Galaxus released a 15-minute short film titled “Unfiltered” that retells the company’s founding story while deliberately fictionalizing events. The film premiered at a company party in Zurich and was subsequently published on YouTube. It was written and directed by Jelena Vujovic and stars Jonathan Fiebig and Joël Schnabel in the roles of founders Florian Teuteberg and Oliver Herren; about 30 Digitec employees appear as extras. The article notes factual anchors — Digitec was founded in 2001 by Teuteberg, Oliver Herren and Marcel Dobler; Migros acquired a 30% stake in 2012 and later exercised an option to take 70% in 2015 — but emphasizes that parts of the film (including the ending) are fictionalized.

• Digitec Galaxus released a 15-minute short film called "Unfiltered" for its 25th anniversary and published it on YouTube.
• The film was written and directed by Jelena Vujovic and premiered at a company celebration in Zurich.
• Actors Jonathan Fiebig and Joël Schnabel portray founders Florian Teuteberg and Oliver Herren; about 30 Digitec employees appeared as extras.