Ford vs Ford Models

Ford Deepens Commitment to Kentucky with New Investment in Manufacturing Growth

The announcement builds on Ford’s recent investments across Kentucky, including approximately $2 billion for the transformation of Louisville Assembly Plant and approximately $2 billion at Ford Energy Systems.

Opinion: Puns Weaken Brand Copy — Translation Makes It Worse

Oleg Volkov argues that forced puns and clichéd wordplay harm brand copywriting, often making brands sound desperate rather than distinctive. The problem is amplified when campaigns are translated or localized, and Volkov says AI-generated content and reduced daily reading are driving more formulaic, low-quality wordplay. He cites LinkedIn examples (e.g., “front ROIw”) and notes that language play frequently fails to survive dubbing or translation. The piece urges investment in carefully crafted copy and testing playful language before publishing.

• Opinion article by Oleg Volkov published on The Drum critiques forced marketing puns and wordplay.
• Author cites LinkedIn examples of poor puns, including a local venue offering a “front ROIw” experience.
• Article states puns are often painful to translate and localize, with humor lost in dubbed or translated versions.

Stanley 1913 Names Born Social as New AOR

Stanley 1913 has appointed social media agency Born Social as its new agency of record. Born Social will operate from the U.S., handling global social production, some creative direction and community management as the brand aims to move beyond its viral 'Quencher Woman' identity and expand into new social niches and product lines such as barware and storage. Stanley’s director of social and influencer, Marissa McHugh, said the brand seeks to make diverse audiences see themselves in the brand. Born Social previously worked with Stanley 1913 in the EMEA market and will serve as a U.S. benchmark for other markets, according to the agency’s chief creative officer Paddy Smith.

• Stanley 1913 selected Born Social as its new agency of record.
• Born Social will work from the U.S. on global social production, creative direction and community management.
• Stanley 1913 aims to move beyond its viral 'Quencher Woman' identity and highlight other product lines like barware and storage.