AdTech Vendor · vs · Agency & Consultancy
Epsilon vs Havas
Strukturierter Technologie- und Marktvergleich · Stand 2026
Direkte Merkmalsgegenüberstellung
Epsilon · vs · HavasIdentitätsbasierte AdTech- und MarTech-Plattform für globale Unternehmen.
Globale Kommunikationsgruppe für integrierte Media-, Kreativ-, Customer-Experience- und Consulting-Services auf Basis proprietärer AdTech- und KI-Infrastrukturen.
Alle Schnittmengen & Signale von Epsilon und Havas analysieren
Vergleiche gemeinsame Kunden, Monetarisierungsmodelle, Live-Marktsignale und Partnernetzwerke im interaktiven Knowledge Graph.
Vergleichsanalyse & Key Insights
Was ist der Hauptunterschied zwischen Epsilon und Havas?
Beim Vergleich von Epsilon und Havas agieren beide Plattformen im Bereich Demand-Side Platform (DSP), In-App & Mobile Media und Creative Orchestration (DCO & Design). Epsilon ist positioniert als Identitätsbasierte AdTech- und MarTech-Plattform für globale Unternehmen, während Havas den Schwerpunkt auf Globale Kommunikationsgruppe für integrierte Media-, Kreativ-, Customer-Experience- und Consulting-Services auf Basis proprietärer AdTech- und KI-Infrastrukturen legt. Beide Anbieter stellen komplementäre wie auch konkurrierende Kernfähigkeiten für den Markt bereit.
Welche Alternativen gibt es zu Epsilon und Havas?
Bei der Evaluierung von Epsilon und Havas prüfen Enterprise-Entscheider häufig auch weitere Plattformen im Bereich Demand-Side Platform (DSP), In-App & Mobile Media und Creative Orchestration (DCO & Design). Die erweiterte Wettbewerbslandschaft und detaillierte Marktprofile findest du direkt auf Polaris7.
Echtzeit-Beobachtung
Aktuelle Marktsignale & News: Epsilon vs Havas
Öffentlich erfasste Marktbewegungen, Partnerschaften, Produkt-Updates und strategische Ankündigungen aus dem Knowledge-Graphen.
Epsilon
Letzte Aktivitäten
- ·The DrumMedia Efficiency
UK Marketers Face Golden Quarter Advertising Waste
Epsilon research warns that despite high marketer confidence, the 2026 Golden Quarter will see intensified competition and significant advertising waste. 93% of UK marketers expect peak sales to exceed last year, and 89% anticipate budget increases, but consumers are cutting back on non-essentials. Marketers consolidate spending on a few platforms, increasing duplication and inefficiency. The article advises setting clear campaign goals, leveraging cross-channel identity to control frequency, and exploring less competitive periods like Boxing Day.
- 93% of UK marketers expect Q4 peak sales to outperform last year.
- 89% of UK marketers expect marketing budgets to increase in H2 2026.
- 82% of marketers concentrate investment across just three major platforms.
- ·https://martech.org/feed/AI
Companies Misalign AI Measurement with Customer Value
An opinion piece argues that most companies are measuring AI against internal productivity goals rather than customer value. Epsilon's 2026 benchmark study of 257 marketing decision-makers found 71% use AI for productivity, yet 46% measure its impact by revenue. The article highlights a perception gap between C-level and senior managers regarding AI maturity and value. It also cites data on AI's growing influence in search and retail traffic. The author suggests focusing on customer-centric outcomes and warns against treating AI as a strategy substitute. The piece includes insights from Gartner, Adobe, and Forrester on AI's effects.
- Epsilon's 2026 benchmark study of 257 marketing decision-makers found 71% primarily use AI for productivity, but 46% measure AI performance by revenue.
- Epsilon found 67% of C-level marketers rate their organization as extremely mature in AI, versus 33% of senior managers.
- Adobe found AI referral traffic to U.S. retail sites grew 693% year-over-year during the 2025 holiday season, converting 31% better than non-AI traffic.
- ·The DrumRetail Media
Brands Should Use Retail Media for AI-Led Discovery
Esme Robinson of Epsilon argues that as AI-powered search and shopping agents change how consumers discover products, brands should invest in retail media to control the product narrative within retailers' properties. Retailers' first-party data and structured product feeds increasingly inform AI recommendations, so brands that build richer, text-led pages and brand experiences inside retail media environments can influence signals used by AI assistants, improve visibility during peak buying seasons, and create co-branding and promotional opportunities at point of purchase.
- Esme Robinson of Epsilon authored an opinion piece discussing retail media and AI-led discovery.
- The article states AI-powered search (e.g., Google AI, ChatGPT-style platforms) is shifting consumer queries toward context-rich questions and acting as a gatekeeper for discovery.
- Retail media uses retailers' first-party shopper data and structured product feeds that increasingly inform AI agents' recommendations.
Havas
Letzte Aktivitäten
- ·HorizontAgency Leadership
Meik Vogler named CEO of VRM agency Ryze Digital
Meik Vogler, 48, will become CEO of Ryze Digital, the agency of German publishing group Verlagsgruppe VRM, effective October 1. He succeeds founder Philipp Mann, who is stepping down. Vogler previously served as Chief Client Officer at Havas Germany until nearly a year ago. In addition, Oliver Walz, who has been CFO since 2019, will be promoted to an expanded role, likely as co-CEO or managing director. The agency employs around 350 staff. This leadership change aims to strengthen Ryze Digital's market position in digital marketing and technology.
- Meik Vogler will become CEO of Ryze Digital on October 1.
- Vogler previously was Chief Client Officer at Havas Germany.
- Founder Philipp Mann is stepping down as CEO.
- ·VideoWeekAgency Transformation
AI's Dual Impact on Agency Staff: Efficiency and Pressure
The article examines how AI is reshaping agency operations, highlighting increased efficiency alongside heightened pressure on staff. WPP plans to cut 1,000 more jobs by end of 2026, adding to 11,000 cuts since early 2025, as part of a strategic shift toward a leaner, AI-enabled business. Other holding companies like Havas have automated processes, with CEO Yannick Bolloré noting they've automated everything possible. A Basis report reveals 70% of agency professionals find their jobs harder than two years ago, and 54% report strained client relationships due to higher expectations and compressed timelines. Anonymous senior agency sources confirm the pressure to 'do more with less' but note morale varies. While AI saves time, especially with agentic AI for client queries, concerns remain about job security, tool proliferation, and the risk of over-reliance on AI for tasks like email writing. The article suggests agencies are adapting, but not without friction.
- WPP plans to cut an additional 1,000 jobs by the end of 2026, after cutting 11,000 since early 2025.
- Havas has automated 'everything we can automate', according to CEO Yannick Bolloré.
- A Basis report found 70% of agency professionals say their jobs are more difficult than two years ago.
- ·AdweekM&A
LiveRamp-Aktionäre stimmen 2,2-Milliarden-Dollar-Übernahme durch Publicis zu
Die Aktionäre von LiveRamp haben der geplanten Übernahme durch die Publicis Groupe im Wert von 2,2 Milliarden US-Dollar mit überwältigender Mehrheit zugestimmt. Bei der Abstimmung am 17. August votierten 92 % der vertretenen Anteile für die Transaktion, während weniger als 1 % dagegen stimmte. Nach Vollzug des Deals wird LiveRamp eine hundertprozentige Tochtergesellschaft von Publicis. Dieser Schritt wirft im Markt erhebliche Bedenken hinsichtlich der künftigen Neutralität von LiveRamp auf und veranlasste mit Omnicom bereits mindestens einen großen Agentur-Rivalen dazu, die Migration von der Plattform einzuleiten. Parallel dazu lehnten die Aktionäre ein vorgeschlagenes „Golden Parachute“-Vergütungspaket in Höhe von 82,6 Millionen US-Dollar für die LiveRamp-Führungsebene ab. Branchenbeobachter merken jedoch an, dass dieses Veto hohe Auszahlungen an das Management über alternative Vertragsklauseln nicht zwingend ausschließt.
- LiveRamp-Aktionäre haben der 2,2-Milliarden-Dollar-Übernahme durch Publicis Groupe mit 92 % der vertretenen Stimmen zugestimmt.
- Weniger als 1 % der vertretenen Anteile votierten gegen die Transaktion.
- Nach Abschluss der Transaktion wird LiveRamp als hundertprozentige Tochtergesellschaft der Publicis Groupe agieren.
Exakte Ökosystem-Überschneidungen vergleichen
Erkunde alle tiefen Marktbeziehungen in Polaris7. Entdecke gemeinsame Kunden, integrierte Technologien, SDK-Schnittstellen und überlappende Partner von Epsilon und Havas im Markt-Ökosystem.