E.ON vs TotalEnergies

YouTube Festival 2026: Brands See 90% More ROI Than TV

At the YouTube Festival 2026 in Berlin, Google executives and brand marketers highlighted YouTube's growing importance in media planning. Philipp Justus, Google's VP Central Europe, emphasized YouTube's cultural influence, while Marianne Stroehmann presented data showing 90% more ROI compared to TV. Case studies from E.ON and Nestlé demonstrated successful creator collaborations and the effectiveness of YouTube in driving brand consideration and conversions. Bayer's media planning with Display & Video 360 increased reach from 45% to 67%. The event underscored a paradigm shift from traditional TV advertising to creator-driven, culturally embedded content on YouTube.

• Google's YouTube Festival 2026 took place in Berlin on September 17, 2026.
• YouTube reportedly delivers 90% more ROI than TV according to Google.
• E.ON's reality series 'House of Power' increased brand consideration by 2 percentage points.

E.ON CEO Proposes Drone Protection for German Power Grid

In a weekly newsletter covering multiple German business topics, the lead story focuses on E.ON CEO Leonhard Birnbaum's proposal to enhance the protection of Germany's power grid infrastructure against sabotage. He suggests increased video surveillance of facilities and a more flexible use of drones. The newsletter also highlights a potential strike by 12,000 Micron employees in Taiwan, updates on the Bloomberg Billionaires Index, management changes at Puma, rising mortgage rates in Germany, the start of a podcast about Deutsche Bahn's CEO, and a feature on the booming secondary market for startup shares, including those of AI companies like OpenAI and Anthropic.

• E.ON CEO Leonhard Birnbaum proposes using drones and more video surveillance to protect Germany's power grid.
• E.ON owns about one-third of Germany's distribution network, roughly 700,000 kilometers of power lines.
• Around 12,000 Micron employees in Taiwan threaten to strike over profit-sharing.

Leonine C_ Produces 'House of Power' for E.ON

E.ON commissioned a branded-entertainment reality series titled "House of Power - Wer spielt ein falsches Spiel?" produced by the newly formed Leonine C_ label. The eight-episode format, developed by social-lead agency Mawave together with Google, will premiere on YouTube from August 13 with weekly releases. Twelve celebrities and creators — including Axel Stein, Susan Sideropoulos, YouTuber Lewin Ray and streamer/podcaster Reeze — live together for three weeks, complete energy-themed challenges, and earn "energy points" for charity while some participants act as imposters to sabotage the group. The series showcases E.ON expert-led modernisation measures (photovoltaics, battery storage, heat pump, wallbox, intelligent energy management). Mediaplus will manage the cross-channel media strategy and additional social content to extend the campaign.

• E.ON is the commissioning client behind the reality format "House of Power".
• Leonine C_ (a new label for creator and branded entertainment) produced the series.
• The format was developed by Mawave together with Google.

TotalEnergies signe un accord avec GIP portant sur des actifs d'infrastructures énergétiques en Afrique

TotalEnergies a conclu un accord de partenariat avec Global Infrastructure Partners (GIP), société du groupe BlackRock, portant sur des actifs d'infrastructure pétroliers et gaziers en Afrique. En contrepartie d'un apport en capital de 1,8 milliard USD, TotalEnergies versera à GIP une rémunération en fonction des volumes transitant dans ces infrastructures sur une période pouvant aller jusqu'à 15 ans.

TotalEnergies Signs an Agreement with GIP on African Energy Infrastructure Assets

TotalEnergies has entered into a partnership agreement with Global Infrastructure Partners (GIP), a part of BlackRock, relating to TotalEnergies' interests in some oil & gas infrastructure assets in Africa. In exchange for a US$1.8 billion capital contribution, TotalEnergies will pay GIP a throughput-based tariff over a period of up to 15 years.

TotalEnergies devient propriétaire à 100 % de l'usine de recyclage chimique de plastiques de Grandpuits

Dans le cadre de la restructuration du capital de Plastic Energy, partenaire (35%) de TotalEnergies (65%) dans l'usine de recyclage chimique de Grandpuits, TotalEnergies a convenu de racheter auprès du nouvel actionnaire la participation de Plastic Energy dans cette usine désormais détenue à 100 % par TotalEnergies.