DanAds vs The Trade Desk

DanAds names Michael Gelb, SVP, Growth & Product

NEW YORK, Sept. 16, 2026 – DanAds, the global SaaS company that enables publishers and media owners to offer intuitive, automated self-service advertising powered by AI and machine learning, today announced the promotion of Michael Gelb to Senior Vice President, Growth & Product. In this newly created role, Gelb will own DanAds’ product roadmap and […]

DanAds Announces Multiple New Partnerships and Awards

DanAds has announced several new developments: a strategic partnership with Nodals AI for AI-powered outcome advertising, two nominations at The Wires Awards 2026, and being named finalists with Tripadvisor for Best Sustainable Ad Tech Platform at the 2026 Digiday Technology Awards. Additionally, the company promoted its upcoming Summit 26 NYC event.

DanAds and Tripadvisor Named Finalists for Best Sustainable Ad Tech Platform at the 2026 Digiday Technology Awards

Stockholm, 9 September 2026 – DanAds and Tripadvisor have been named finalists in the Best Sustainable Ad Tech Platform category at the 2026 Digiday Technology Awards for their collaboration, “Eco-Rewards in Ad Express.”

The Trade Desk Expands Healthcare Measurement and Optimization Integrations for Pharma Advertisers

The Trade Desk announced new healthcare measurement and optimization integrations for pharma advertisers, expanding its capabilities in the healthcare vertical.

Wall Street's Disillusionment with The Trade Desk

The Trade Desk has suffered a dramatic decline, with its stock down 90% from its peak and market cap dropping to roughly one-tenth of its December 2024 high of $70 billion, leading to its removal from the S&P 500. The company faces multiple headwinds: a 15% companywide layoff after disappointing Q3 earnings, lowered forecasts, and near-total C-suite turnover. Analysts attribute the downturn to increased competition from challenger DSPs like Viant and Pontiac Intelligence, the shift of ad budgets to walled gardens (Google, Meta, Amazon), and the potential disintermediation of DSPs by agentic platforms like Google's Buyer Direct. Investor concerns over CEO Jeff Green's super-majority control add to skepticism, making an acquisition unlikely despite a sub-$10 billion valuation. The broader ad tech industry now favors large, media-owning platforms over independent players.

• The Trade Desk's stock is down 90% from its high, with market cap at about one-tenth of its December 2024 peak of $70 billion, and it is slated for removal from the S&P 500.
• The company announced a 15% companywide layoff following disappointing Q3 earnings and a lowered forecast.
• Nearly the entire C-suite has turned over in the past year.

Trade Desk Layoffs, Market Cap Drop Spark Turnaround Doubts

The Trade Desk's recent layoffs of about 585 jobs (15% of global headcount) on September 4, 2026, have raised concerns about its future. The market cap has fallen over 80% from its 2024 peak to under $7 billion, and the S&P 500 removed the company effective September 21. CEO Jeff Green called the cuts a reorganization, citing $1.5 billion in cash and zero debt, but analysts doubt the 'independence' pitch. Some see a need for a major bet or acquisition. Meanwhile, competitors like Magnite are catching up, while AI-native platforms like StackAdapt and Basis Technology are seen as performing well. The article also covers Meta's Muse AI launch, Salesforce's talks to buy Listen Labs, and other industry moves.

• The Trade Desk laid off about 585 employees (15% of global headcount) on September 4, 2026.
• The company's market capitalization has fallen from $69 billion in 2024 to under $7 billion.
• The S&P 500 will remove The Trade Desk effective September 21, 2026.