AdTech Vendor · vs · Agency & Consultancy
Epsilon vs Havas
Strukturierter Technologie- und Marktvergleich · Stand 2026
Direkte Merkmalsgegenüberstellung
Epsilon · vs · HavasIdentitätsbasierte AdTech- und MarTech-Plattform für globale Unternehmen.
Globale Kommunikationsgruppe für integrierte Media-, Kreativ-, Customer-Experience- und Consulting-Services auf Basis proprietärer AdTech- und KI-Infrastrukturen.
Vergleichsanalyse & Key Insights
Was ist der Hauptunterschied zwischen Epsilon und Havas?
Beim Vergleich von Epsilon und Havas agieren beide Plattformen im Bereich Demand-Side Platform (DSP), In-App & Mobile Media und Creative Orchestration (DCO & Design). Epsilon ist positioniert als Identitätsbasierte AdTech- und MarTech-Plattform für globale Unternehmen, während Havas den Schwerpunkt auf Globale Kommunikationsgruppe für integrierte Media-, Kreativ-, Customer-Experience- und Consulting-Services auf Basis proprietärer AdTech- und KI-Infrastrukturen legt. Beide Anbieter stellen komplementäre wie auch konkurrierende Kernfähigkeiten für den Markt bereit.
Welche Alternativen gibt es zu Epsilon und Havas?
Bei der Evaluierung von Epsilon und Havas prüfen Enterprise-Entscheider häufig auch weitere Plattformen im Bereich Demand-Side Platform (DSP), In-App & Mobile Media und Creative Orchestration (DCO & Design). Die erweiterte Wettbewerbslandschaft und detaillierte Marktprofile findest du direkt auf Polaris7.
Echtzeit-Beobachtung
Aktuelle Marktsignale & News: Epsilon vs Havas
Öffentlich erfasste Marktbewegungen, Partnerschaften, Produkt-Updates und strategische Ankündigungen aus dem Knowledge-Graphen.
Epsilon
Letzte Aktivitäten
- ·https://martech.org/feed/AI
Companies Misalign AI Measurement with Customer Value
An opinion piece argues that most companies are measuring AI against internal productivity goals rather than customer value. Epsilon's 2026 benchmark study of 257 marketing decision-makers found 71% use AI for productivity, yet 46% measure its impact by revenue. The article highlights a perception gap between C-level and senior managers regarding AI maturity and value. It also cites data on AI's growing influence in search and retail traffic. The author suggests focusing on customer-centric outcomes and warns against treating AI as a strategy substitute. The piece includes insights from Gartner, Adobe, and Forrester on AI's effects.
- Epsilon's 2026 benchmark study of 257 marketing decision-makers found 71% primarily use AI for productivity, but 46% measure AI performance by revenue.
- Epsilon found 67% of C-level marketers rate their organization as extremely mature in AI, versus 33% of senior managers.
- Adobe found AI referral traffic to U.S. retail sites grew 693% year-over-year during the 2025 holiday season, converting 31% better than non-AI traffic.
- ·The DrumRetail Media
Brands Should Use Retail Media for AI-Led Discovery
Esme Robinson of Epsilon argues that as AI-powered search and shopping agents change how consumers discover products, brands should invest in retail media to control the product narrative within retailers' properties. Retailers' first-party data and structured product feeds increasingly inform AI recommendations, so brands that build richer, text-led pages and brand experiences inside retail media environments can influence signals used by AI assistants, improve visibility during peak buying seasons, and create co-branding and promotional opportunities at point of purchase.
- Esme Robinson of Epsilon authored an opinion piece discussing retail media and AI-led discovery.
- The article states AI-powered search (e.g., Google AI, ChatGPT-style platforms) is shifting consumer queries toward context-rich questions and acting as a gatekeeper for discovery.
- Retail media uses retailers' first-party shopper data and structured product feeds that increasingly inform AI agents' recommendations.
- ·Hello PartnerRetail Media
Shoppers Cut Non-essentials; Golden Quarter Competition Rises
A new Epsilon report, based on two Censuswide studies, finds UK consumer intent for the Golden Quarter at £17.9bn, but shows widespread caution: 71% of shoppers say they are cutting back on non-essential spending and 68% are seeking lower prices. The research also notes ad spend is forecast to reach £50bn this year while audience growth is minimal and average daily online time has fallen. Marketers plan to prioritise performance (79% of Q4 spend) and many expect H2 budgets and Q4 sales to be up, but the report warns conversion risk if demand proves softer than expected.
- Epsilon's report projects £17.9bn of UK consumer spending intent during the Golden Quarter.
- 71% of shoppers reported cutting back on non-essential purchases; 68% are looking for lower prices.
- Epsilon commissioned Censuswide in June to run two parallel studies: one with 2,000 consumers and another with 200 marketing decision-makers.
Havas
Letzte Aktivitäten
- ·VideoWeekAgency Transformation
AI's Dual Impact on Agency Staff: Efficiency and Pressure
The article examines how AI is reshaping agency operations, highlighting increased efficiency alongside heightened pressure on staff. WPP plans to cut 1,000 more jobs by end of 2026, adding to 11,000 cuts since early 2025, as part of a strategic shift toward a leaner, AI-enabled business. Other holding companies like Havas have automated processes, with CEO Yannick Bolloré noting they've automated everything possible. A Basis report reveals 70% of agency professionals find their jobs harder than two years ago, and 54% report strained client relationships due to higher expectations and compressed timelines. Anonymous senior agency sources confirm the pressure to 'do more with less' but note morale varies. While AI saves time, especially with agentic AI for client queries, concerns remain about job security, tool proliferation, and the risk of over-reliance on AI for tasks like email writing. The article suggests agencies are adapting, but not without friction.
- WPP plans to cut an additional 1,000 jobs by the end of 2026, after cutting 11,000 since early 2025.
- Havas has automated 'everything we can automate', according to CEO Yannick Bolloré.
- A Basis report found 70% of agency professionals say their jobs are more difficult than two years ago.
- ·AdweekM&A
LiveRamp Shareholders Approve $2.2B Publicis Deal
LiveRamp shareholders overwhelmingly approved Publicis Groupe’s proposed $2.2 billion acquisition in a vote on Aug. 17, with 92% of represented shares in favor and under 1% against. The transaction, if closed, will make LiveRamp a wholly owned subsidiary of Publicis, raising concerns about LiveRamp’s neutrality and prompting at least one major rival (Omnicom) to begin transitioning away from the platform. Separately, shareholders voted down a proposed $82.6 million “golden parachute” payout for LiveRamp executives, though the article notes that rejection of that provision may not prevent large executive payouts under other terms.
- LiveRamp shareholders approved Publicis Groupe’s $2.2 billion acquisition with 92% of represented shares voting in favor.
- Less than 1% of represented shares voted against the transaction.
- If the deal closes, LiveRamp will become a wholly owned subsidiary of Publicis Groupe.
- ·The DrumAgency & Consultancy
Holdcos Converge on Integrated, AI-Enabled Agency Model
Major advertising holding companies — Publicis Groupe, Havas, WPP, S4 Capital and Omnicom — are converging on a common model: tearing down internal silos to connect creative, media, data, commerce and technology via AI-enabled platforms and selling capabilities at group level. Recent H1/Q2 results show firms at different stages of this transformation, with Publicis and Omnicom demonstrating momentum, Havas steady growth, and WPP and S4 deeper in turnaround. Cost reductions, reorganisations and reinvestment in AI and talent are recurring themes. The new battleground is execution: which group can best win, retain and grow a greater share of client spend as differentiation becomes more critical despite similar strategic positioning.
- Major holding companies (Publicis, Havas, WPP, S4 Capital, Omnicom) are moving toward integrated, AI-enabled operating models that join creative, media, data, commerce and technology.
- WPP reorganised around four operating units (Creative, Media, Production and Enterprise Solutions) and is working towards £500m of annualised savings by 2028.
- Omnicom describes itself as an “integrated operating company” after acquiring rival IPG and is targeting $1.5bn of cost reductions from the IPG combination by mid-2028.
Exakte Ökosystem-Überschneidungen vergleichen
Erkunde alle tiefen Marktbeziehungen in Polaris7. Entdecke gemeinsame Kunden, integrierte Technologien, SDK-Schnittstellen und überlappende Partner von Epsilon und Havas im Markt-Ökosystem.