Google Cloud vs NTT

Unconventional Growth Tactics: 60+ Creative Ideas

This article is a comprehensive list of 64 unconventional growth and marketing tactics compiled by growth marketer Tom Orbach. It draws from real-world examples across industries, such as building a fake toy store for CISOs, using meme accounts to generate leads, and launching products via rumors. The tactics are categorized by goal, including generating buzz, making launches noticeable, encouraging word-of-mouth, increasing leads and conversions, outsmarting competitors, and increasing customer retention. The post emphasizes the value of earning attention rather than buying it, and suggests feeding the list into AI agents to brainstorm ideas tailored to specific products. It also highlights the importance of using unexpected, low-cost, and creative approaches in a competitive advertising landscape.

• Tom Orbach compiled 64 creative growth tactics.
• Tactics include using stunts, memes, and unconventional job listings.
• Examples include a fake toy store for CISOs that drove 46,000 visitors.

Vertesia AI Content Platform Now on Google Cloud Marketplace

Vertesia, developer of an AI-native content platform, announced the availability of its platform on Google Cloud Marketplace. The new listing allows Google Cloud customers to procure and deploy Vertesia's platform, which focuses on turning content-intensive processes into governed, AI-powered workflows. The platform unifies content, process, and agent operations, offering capabilities such as semantic content preparation, a content and process engine, the Vertesia Studio AI-native workspace, and agentic orchestration. This enables enterprises to build, manage, and scale trusted AI agents and workflows using enterprise content and context. The announcement includes a quote from Grant Spradlin, VP of Product at Vertesia, and from Dai Vu of Google Cloud, highlighting the benefits of the partnership.

• Vertesia's AI-native content platform is now available on Google Cloud Marketplace.
• The platform unifies content, process, and agent operations for enterprise AI.
• Capabilities include semantic content preparation, content/process engine, Vertesia Studio, and agentic orchestration.

Google Cloud and Accenture Form AI Deployment Unit

Google Cloud and Accenture have formed a joint unit, the Accenture Gemini Enterprise Business Group, to deploy forward-deployed engineers (FDEs) into enterprises to help them adopt Google's AI tools. Google will train up to 1,000 Accenture FDEs to build custom AI applications on the Gemini Enterprise platform. This move intensifies competition with similar FDE programs from OpenAI, Anthropic, Microsoft, and Amazon. Google Cloud's revenue was $24.8 billion in Q2, but rivals like Anthropic and OpenAI dominate enterprise AI model spending. The partnership is part of Google's strategy to accelerate AI adoption and resolve deployment bottlenecks, following its $750 million partner ecosystem commitment and a multi-year partnership with CVC Capital Partners.

• Google Cloud and Accenture formed a joint unit called Accenture Gemini Enterprise Business Group.
• Google will train up to 1,000 Accenture FDEs on the Gemini Enterprise platform.
• OpenAI, Anthropic, Microsoft, and Amazon have also launched FDE business units.

NTTドコモビジネスの法人向けイベント「NTT docomo Business Forum'26」を開催

NTTドコモビジネスは、法人向けイベント「NTT docomo Business Forum'26」を開催することを発表しました。また、IIJとのデータスペース相互接続の実証、テス・エンジニアリングとの太陽光発電設備向け遠隔監視ソリューションのセキュリティ強化、熊本地震のボランティアセンターへのコミュニケーションソリューション提供など、複数の新着ニュースが掲載されています。

NTTドコモビジネス、熊本地震支援やGXフューチャー・リーグ参画など複数のニュースリリースを発表

ニュースリリースに4件の新着が追加されました。令和8年熊本地震の支援として、ボランティアセンターへの「BONX WORK」提供、避難所見守りソリューションの無償提供、関係人口創出の実証実験、デロイト トーマツ・ユニ・チャームとのGXフューチャー・リーグWG設立など。