ClickHouse vs HubSpot

Introducing ClickHouse's new TimeSeries Engine: Your drop-In Prometheus replacement

ClickHouse PromQL support lets you store Prometheus metrics in ClickHouse Cloud, query them using familiar PromQL, and bring metrics together with your logs and traces without rewriting queries in SQL.

Poor CRM Data Quality Undermines AI Marketing Projects

This article discusses how poor CRM data quality hinders AI-powered marketing initiatives. It explains that AI models amplify errors in training data, leading to stalled pilots, failed campaigns, and significant financial losses. It cites that poor data can cost organizations over $5 million annually and that 45% of business leaders see data accuracy as a primary barrier to scaling AI. The article emphasizes the need for continuous data hygiene practices, automated monitoring, and real-time validation. It then reviews several enterprise data quality software solutions, including Validity Engage, HubSpot Data Quality Software, DataGroomr, and Matchbook AI, highlighting their features for contact verification, duplicate management, and data enrichment. The piece concludes that proactive data quality management is essential for AI success.

• Poor CRM data quality can cause AI projects to stall or fail.
• Organizations can lose over $5 million annually due to poor data quality.
• 45% of business leaders cite data accuracy as a primary barrier to scaling AI.

HubSpot Rebuilds Platform Around AI Agents

At Unbound26, HubSpot announced a major platform overhaul centered on AI agents, featuring 'Growth Context' to unify company, team, and customer data. The redesigned Breeze Assistant can now coordinate specialized agents to complete complex tasks like campaign planning and content creation. A new Smart CRM automatically captures calls, emails, and meetings, while 'Context Home' identifies data gaps. Marketing Studio surfaces issues and triggers AI-driven workflows, and sales tools like Prospecting Agent and Revenue Hub automate outreach and quoting. HubSpot also added integrations with ChatGPT Ads and Microsoft Advertising, claiming to be the first CRM to integrate with ChatGPT Ads. The changes aim to shift users from managing individual agents to specifying outcomes, with the platform coordinating the rest.

• HubSpot unveiled major platform updates at Unbound26.
• The new Breeze Assistant can assign specialized agents to complete tasks.
• Smart CRM automatically captures and syncs calls, emails, and meetings.

OpenAI launches Sponsored Agents and AI ad tools

OpenAI is advancing ChatGPT Ads with new features such as Sponsored Agents for conversational brand interactions, AI-assisted ad creation in Ads Manager, and integrations with HubSpot and Shopify. The company has expanded availability to Europe, with Amazon Ads offering ChatGPT Ads in the US, and appointed Mark Bambury as Head of EMEA Ads. ChatGPT Ads reached $1 billion in annual recurring revenue within 200 days of its February 2026 US launch, targeting $100 billion by 2030, though analysts remain skeptical. Ads are shown only to free and Go plan users, with European rollout using non-personalized context-based ads. These tools aim to provide personalized, context-aware advertising, but adoption uncertainty remains as brands could build their own chatbots.

• OpenAI launched 'Sponsored Agents' for ChatGPT Ads, enabling conversational brand interactions after ad clicks, tested with select US advertisers.
• Ads Manager supports natural-language campaign creation, AI creative assistance, and automatic ad text adaptation and translation.
• ChatGPT Ads integrates with HubSpot (first CRM partner) and Shopify (first ecommerce partner); Shopify app available internationally from September 23, 2026.