Campari Group vs Pernod Ricard

Campari launches loyalty program to protect Aperol

Campari Group has launched a loyalty program in its domestic Italian market to ensure bars serve authentic Aperol Spritz and to counter look‑alike competitors. The initiative, titled "Aperol Spritz: L'originale", began in Padua and involves over 2,000 bars that commit to using Aperol in the canonical Spritz recipe; participating venues receive promotional material, bartender training and a certification sticker. Aperol generates around €785 million worldwide and Campari Group reports total revenue of €3.05 billion. The company continues legal actions to protect its trademark (an EU office barred the name "Aperbitter") while discount retailers such as Aldi, Lidl and Penny sell lower‑priced alternatives like Apice or Bitterol. Campari emphasizes consumer and trade loyalty and benefits from strong visual marketing via platforms like Instagram and TikTok.

• Campari Group launched a loyalty program named "Aperol Spritz: L'originale" on its domestic Italian market.
• More than 2,000 bars participate in the program after the launch in Padua.
• Aperol's worldwide revenue is reported at €785 million; Campari Group's total revenue is €3.05 billion.

Pernod Ricard Files 2025/26 Universal Registration Document and Reports FY26 Full-year Sales and Results

New press releases and publications include the filing of the 2025/26 Universal Registration Document (16/09/2026) and the FY26 Full-year Sales and Results (27/08/2026), along with an upcoming Q1 FY27 Sales event on 15 October 2026.

Jamiroquai Recreates 'Virtual Insanity' for Beefeater 0.0%

Beefeater partnered with Jamiroquai to recreate the 'Virtual Insanity' video for its alcohol-free Beefeater 0.0, timed with the song's 30th anniversary. Lucky Generals conceived the campaign; the 122-second hero film was directed by Paris duo Julien & Quentin and produced by Magna Studios, with frontman Jay Kay choreographing. The production eschewed CGI and AI, building nine physically moving rooms and relying on in-camera choreography and set design. Launched online in July, the campaign positions 0.0 as a moderation choice—leaning on the 'zebra striping' trend—and runs across key markets including the UK, Spain and Italy. Support includes social and Out-of-Home activity, influencer and community engagement (Reddit, Discord), bespoke bottles, a video-game element and behind-the-scenes content; Francesco Ottaviano of Pernod Ricard framed the effort as promoting moderate drinking.

• Beefeater partnered with Jamiroquai to recreate 'Virtual Insanity' for Beefeater 0.0 on the song's 30th anniversary.
• Campaign conceived by Lucky Generals; 122-second film directed by Julien & Quentin and produced by Magna Studios; Jay Kay choreographed.
• Production used nine physically moving rooms and in-camera choreography; no CGI or AI.