Bing vs Pinterest

10-K Financial Filing Analysis for Bing (2026-07-29)

Die Microsoft Corporation verzeichnete für das am 30. Juni 2026 beendete Geschäftsjahr 2026 ein starkes Finanzergebnis mit einem Gesamtumsatzplus von 18 % auf 331,84 Mrd. USD (Vorjahr: 281,72 Mrd. USD). Haupttreiber war das Segment Microsoft Cloud, das um 27 % auf 214,4 Mrd. USD zulegte, maßgeblich getragen von einem 41-prozentigen Wachstum bei Azure und weiteren Cloud-Diensten. Das Betriebsergebnis stieg um 21 % auf 155,24 Mrd. USD, während der Nettogewinn 133,75 Mrd. USD erreichte. Das Ergebnis profitierte zudem von vertieften strategischen Partnerschaften mit OpenAI (im Oktober 2025 und April 2026 verlängert) sowie einem Nettogewinn von 6,5 Mrd. USD im sonstigen Ergebnis, der unter anderem auf die Rekapitalisierung von OpenAI zurückzuführen ist.

• Der Gesamtumsatz im Geschäftsjahr 2026 stieg im Jahresvergleich um 18 % auf 331,84 Mrd. USD, das operative Ergebnis um 21 % auf 155,24 Mrd. USD und der Nettogewinn auf 133,75 Mrd. USD.
• Der Umsatz der Microsoft Cloud wuchs um 27 % auf 214,4 Mrd. USD, angeführt von einem 41-prozentigen Zuwachs bei Azure und anderen Cloud-Services.
• Die strategische Partnerschaft mit OpenAI wurde im Oktober 2025 und April 2026 erweitert; sonstige Erträge umfassten 6,5 Mrd. USD Nettogewinn infolge der OpenAI-Rekapitalisierung.

Microsoft Bing Wallpaper App Displays Movie Ads on Windows Desktop

Microsoft has started displaying movie advertisements within its Bing Wallpaper app for Windows, using the desktop wallpaper as an advertising surface. The move, reported by German tech site Golem, indicates Microsoft's expansion of advertising into new areas of the Windows operating system. The Bing Wallpaper app, which automatically updates the user's desktop background with Bing's daily images, now occasionally features promotional content for films. This development highlights a growing trend of leveraging system-level applications for advertising purposes, potentially offering brands a unique, high-visibility channel to reach users on their desktops.

• Microsoft's Bing Wallpaper app for Windows now shows movie advertisements as desktop wallpapers.
• The ads are displayed within the Bing Wallpaper app, which normally provides daily Bing images.
• The report was published by German technology news site Golem.

Nextpage: Desktop App Adds Next-Page Button to AI Chat

Developer Oleg Galkin introduces Nextpage, a cross-platform Electron desktop app that integrates web search results into AI chat interfaces. The app allows users to search on Google, Bing, or Yandex, and then append selected search results as source blocks into AI chats like DeepSeek, ChatGPT, or Perplexity. This provides a surrogate 'next page' button, enabling users to control which sources the AI uses for generating answers. The app aims to address the lack of depth and perspective in AI responses by allowing users to browse multiple pages of search results and feed specific sources into the chat. Nextpage is available on GitHub.

• Nextpage is a cross-platform desktop app built with Electron.
• It supports search engines Google, Bing, and Yandex.
• It integrates with AI chats including DeepSeek, ChatGPT, and Perplexity.

Pinterest unveils Visual Search Ads, bringing new performance advertising to visual discovery

Pinterest announced Visual Search Ads, a new performance advertising product, at Pinterest Presents 2026. The company also announced a new foundation for multimodal AI with NVIDIA.

Pinterest Launches AI-Powered Restyle Feature for Room Redesign

Pinterest has announced a new consumer-facing beta feature called 'Restyle', powered by 'Pinterest Intelligence', which uses AI to let users redesign their rooms. Users can upload a photo of a space and then use AI prompts to add, remove, or change furniture, decor, lighting, and paint colors. The feature is initially available in the U.S. and Canada, with a broader rollout expected next month. The partnership with Nvidia, revealed on Monday, combines Nvidia Blackwell GPUs and Nvidia Dynamo with open-source models to enhance Pinterest's visual search and AI capabilities. Restyle is positioned to help users visualize saved items in their own homes, potentially increasing the likelihood of purchase and completing the funnel from inspiration to purchase. The feature was teased at Pinterest Presents, alongside new advertiser tools.

• Pinterest launched 'Restyle' in beta in the U.S. and Canada.
• Restyle is powered by 'Pinterest Intelligence', leveraging Nvidia Blackwell GPUs and Nvidia Dynamo.
• Users can upload a photo and use AI to add, remove, or swap furniture, decor, and change lighting.

Pinterest Launches Visual Search Ads for Performance Advertising

At its 'Pinterest Presents' event, Pinterest announced Visual Search Ads, a new ad format placing ads in visual search results and Pin close-ups, targeting high-intent purchase moments. Leveraging Pinterest Intelligence, these ads support lower-funnel goals and integrate with Performance+, with a beta rollout across all ad markets. The Performance+ suite gained Priority Products and self-serve A/B testing, while App Promotion expanded globally, showing an 85% improvement in cost per install in early tests. Pinterest also introduced Restyle, an AI tool for home reimagining, and highlighted its 640 million monthly users and 80 billion monthly searches, over half purchase-oriented. Additionally, the company noted its tvScientific acquisition for CTV and expanded Nvidia partnership. Q2 saw 18% year-over-year revenue growth to $1.18 billion.

• Pinterest unveiled Visual Search Ads in beta for search results and Pin close-ups, leveraging Pinterest Intelligence and targeting high-intent discovery.
• Performance+ now includes Priority Products and self-serve A/B testing; App Promotion is in global beta with 85% lower cost per install.
• Pinterest reported 640 million monthly active users and over 80 billion monthly searches, over half for purchase intent.